got similar email.
good thing is....our old hd10-250 just started acting up with an "over-heating" message so it's on it's last leg.

Here's what the email contained........

IMPORTANT INFORMATION ABOUT YOUR HD EQUIPMENT

Please call us today at 1-888-763-7772 to upgrade your HD equipment free of charge.

DIRECTV has just launched many new HD channels, bringing our offering to over 85 national channels in HD.

In order to access all of this exciting new programming, you must have the correct HD equipment installed.

Our records indicate that you require a new receiver to continue viewing your current HD channels and access the expanded lineup. We would like to schedule an appointment to upgrade your receiver free of charge as soon as possible.

Please call us today at 1-888-763-7772 to schedule your free installation. We want to make sure valued customers like you have everything they need to continue experiencing the highest quality television possible.


I'm on hold right now:


UPDATE

They're giving me an HR20 (leased) ........ to replace my old HR10-250 (if anyone needs an old hr10250....lemme know).
This of course, warranted the typical D* re-up for 2 more years policy.....therefore I asked for a free perk to which they gave me showtime free for 3 months.