Eventually, retailers that did no wrongful activity will be on the chopping block as well. The writing is on the wall. They want to terminate the majority of their retailers so that they can cut costs and sell to the customer directly and they are starting with the retailers that they believe were doing wrongful activity towards them. Next will be those that do not do enough sales and/or more strick installation guidelines to make it to where many retailers will want to quit or will not be up to their stricter standards. This is only the beginning of the end. Once DirecTv sees what is going on and that it is working for Dish Network, then DirecTv will do the same. They think they need to do this to survive in the future as they see customer acquisitions slowing down.