Company promises exhibitors will see lower costs

Gregg Kilday
CANNES -- Technicolor showed off its new 3D system for 35mm projectors, dubbed Technicolor 3D, to producers and exhibitors at the Olympia Cinema in Cannes on Monday.

Despite the accelerating rollout of digital 3D screens, most theaters still rely on 35mm projectors, and Technicolor's new system is designed to allow exhibitors to screen 3D titles in those auditoriums at a relatively low cost.
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