TVN Entertainment now has game for its on-demand distribution service, striking a multiyear deal with television gaming outlet G4.

Under the deal, TVN will distribute and manage G4’s on-demand content supplied to its affiliates. And TVN will open up access to its Adoniss 2 advanced asset-management suite, allowing G4 to track, monitor and customize its on-demand menu on a site-by-site basis.

G4 also will use TVN’s TVNow service to quickly capture and supply live events for its on-demand service.

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