Thread: UFC On FX 1

Detailed Ratings Breakdown Of UFC On FOX 2 Event
Ileana Pena from FOX Sports Media Group sent along the following ...
UFC ON FOX DOMINATES PRIMETIME IN KEY DEMOS
Saturday night’s UFC on FOX event from the United Center in Chicago posted a 2.6/5 national rating/share, according to figures released by Nielsen Media Research today. As expected, FOX dominated the night on the important younger demographics. FOX’s 2.4 among Adults 18-49 nearly beat the combined ratings of ABC, CBS, and NBC (2.5 combined) and FOX’s 2.5 among Adults 18-34 easily beat those three network competitors combined (1.4). The three-bout broadcast on FOX averaged 4.7 million viewers from 8:00 PM – 10:19 PM ET.The two-hour event, the first official network broadcast of FOX’s partnership with UFC, is off slightly (-16%) from the UFC on FOX premiere in November (3.1/5), which was only one hour and featured a highly-anticipated heavyweight championship fight. When comparing similar time periods for the two events, FOX posted a 3.0/5 from 9:00 - 10:15 PM ET, off only a tenth from the November UFC fight.In several meaningful demographics, the last hour of Saturday’s broadcast rated higher than November’s UFC premiere on FOX with Men 25-49 up +3%, Men 25-54 up +3%, Men 35-54 up +4%.As anticipation to the night’s main event grew so did the ratings and viewership. The night’s first match between Demian Maia and Chris Weidman scored a 2.2/4 rating/share. The next fight between Chael Sonnen and Michael Bisping grew to a 2.7/5. Fans tuned in to see former light heavyweight champion Rashad Evans take on undefeated former national champion wrestler Phil Davis with that bout posting a 3.4/6. More than 6 million viewers watched the five-round bout where Evans defeated Davis by unanimous decision.The top five metered markets for Saturday’s UFC on FOX event are: Las Vegas - 4.1/8; Louisville - 4.1/7; Indianapolis - 3.9/7; Greenville - 3.9/6; Tulsa - 3.9/6; and Knoxville - 3.9/6.