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NAFTA was intended to help companies with free trade. NAFTA does not change anything for regular citizens (at least that I've noticed in 20+ years of traveling between USA and Canada).
No, it "boils down" to copyrights. Esentually, everything else being equal, there are 1/11th as many English speaking people in Canada as in the USA. So Canadian networks pay Canadian-sized prices for Canadian rights. They do not own the rights to most of their material in the USA or any other country. Really that simple.