First broadcast network to sign-up for trial, part of TV Everywhere initiative

By Claire Atkinson


Comcast's online TV offering is starting to look like a real competitor to Hulu. CBS confirmed this morning it is joining the cable company's On Demand Online trial, part of the industry-wide TV Everywhere initiative. CBS is the first broadcast network to provide content to the online TV service.
CBS has not yet said which content will be available to the trial which is expected to start next month in 5,000 homes in Comcast's footprint. CBS said it would test a range of current and library content.
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broadcastingcable.com