DIRECTV Premieres 'Pirate Radio' More Than A Month Before DVD Release

[Scott Greczkowski]

DIRECTV Premieres 'Pirate Radio' More Than A Month Before DVD Release

Academy Award Winners Philip Seymour Hoffman and Emma Thompson Star in the Film Available to DIRECTV Customers in Crystal-Clear HD


EL SEGUNDO, Calif., Mar 11, 2010 (BUSINESS WIRE) -- DIRECTV Cinema(TM), the ultimate in-home movie experience, will premiere the motion picture, Pirate Radio, to DIRECTV customers more than a month before the film's DVD release date. Beginning today, customers will have access to the ensemble comedy with an all-star cast including Academy Award winners Philip Seymour Hoffman and Emma Thompson - at the click of a button from the comfort of their couch.

Written and directed by Richard Curtis, Pirate Radio tells the true story of a band of rogue radio DJs that captivated Britain in the 1960s, blasting rock and pop music from a boat off-shore in direct defiance of the government. Dubbed 'pirate radio,' the non-stop underground broadcast reached nearly half the UK's population and helped deliver the music that has defined a generation. The movie will be available to DIRECTV customers in crisp HD* or in standard-definition (SD). Pricing starts as low as $4.99, for SD, on the DIRECTV Cinema and DIRECTV on Demand platforms.

"DIRECTV Cinema strives to deliver the highest-quality movie experience by offering unique content that is above-and-beyond what consumers find on the usual pay-per-view platform," said Sarah Lyons, vice president of Marketing for DIRECTV. "DIRECTV is thrilled to continue raising the bar with Pirate Radio, by offering it to our customers more than a month before the film's DVD release. We will continue to deliver an unmatched in-home movie experience that can only be found on DIRECTV."

The DVD release of Pirate Radio is currently scheduled for April 13. However, it debuts on DIRECTV Cinema more than a month earlier, on March 11. For more information on movies available through the DIRECTV Cinema platform, visit directv.com/cinema.

* HD equipment and HD Access fee are required.

[dcowboy7]

Aaaarg.

[meStevo]

Now that's how you make money on PPV. Would love to see more of this kind of stuff, as long as it doesnt push the release out a month to do it.

[dcowboy7]

The problem still is that due to lower bit rates & max 5.1 audio even the 1080p PPVs are not even close to as good in picture/sound quality as bluray.

[meStevo]

The vast majority of people that would pay for a PPV would be happy with stereo with their HD.

[Digital Logic]

its been out for ages in Europe as "The Boat That Rocked"

[ahearst]

its been out for ages in Europe as "The Boat That Rocked"

I bought the blu-ray of "The Boat That Rocked" from Amazon UK in December, and its fantastic. This is the version to watch and/or own IMO. "Pirate Radio" is the US version of BTR, missing at least 20 minutes if not more.

[yaz96]

How exciting!

And the same number of people that watched it in the theater will order it on PPV from DirecTV.

"0"

[Jeff0575]

How exciting!

And the same number of people that watched it in the theater will order it on PPV from DirecTV.

"0"

LOL

[meStevo]

It made 36 mil at the box office... If that many watched the ppv that'd be a success. Has a good cast.

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