Retailer Chat Recap - July 10, 2008

**GeorgeLV** · 07-10-2008 12:59 PM

Is changing the names of your programming packages every six months really effective marketing for Dish?

I have to think the reason why Dish haven't been more effective at challenging DirecTV with their value for money programming strategy is that consumers have no idea what they're selling.

**Scott Greczkowski** · 07-10-2008 01:00 PM

Now again talking about Marketing Material.

**RandallA** · 07-10-2008 01:02 PM

Originally Posted by digiblur

None of this sounds good to me.

I agree Digi. I don't know why they're adding all these packages. Just add whatever HD channels they can and don't change the packages. Looks like more marketing than anything else to me.

**whitewolf8214** · 07-10-2008 01:04 PM

dish new slogan= we are gonna confuse the customer again soon-lol

**Scott Greczkowski** · 07-10-2008 01:04 PM

Jim says that existing customers can not downgrade to the bronze HD only package. He said this could change in the future. (This seems DUMB)

They say that existing cusutomers should be told that they can keep what they have now and upgrade to add HD for only $10 a month more.

**pdxsam** · 07-10-2008 01:04 PM

Dish is beginning to market like a cell phone companies... throw 50 packages out to the subscribers and catch as many as you can in higher priced packages.

**james_k_p** · 07-10-2008 01:04 PM

Well I guess these new packages affect all you guys with picky packages and not a customer like me that already gets everything correct?

I've been waiting for more premium movie channels in HD. This is great!

**Curtis0620** · 07-10-2008 01:07 PM

Originally Posted by Scott Greczkowski

Jim says that existing customers can not downgrade to the bronze HD only package. He said this could change in the future. (This seems DUMB)

They say that existing cusutomers should be told that they can keep what they have now and upgrade to add HD for only $10 a month more.

So I guess existing HD only subs are considered Turbo Silver HD?

**GeorgeLV** · 07-10-2008 01:07 PM

Originally Posted by RandallA

I agree Digi. I don't know why they're adding all these packages. Just add whatever HD channels they can and don't change the packages. Looks like more marketing than anything else to me.

It should just be AT100/200/250. HD access should be included with the HD receiver lease fee. One (and only one) $5-10 HD add-on pack for HDNet and such.

**cosmo_kramer** · 07-10-2008 01:08 PM

It wasn't that long ago their packages were "metals" named. Maybe they realized there might be less confusion with platinum, gold, silver, etc., than with essentials, ultimate, etc.??

Or, maybe they just don't know what the hell they're doing