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DISH Network and STAR Strike Multi-Year, Multi-Channel Distribution Deal
Agreement Further Expands DISH Network’s Program Offering to South Asian and Chinese Viewers Across America
Englewood, Colo. and Hong Kong, March 5, 2008 –
DISH Network (NASDAQ: DISH), one of the largest satellite TV service providers in America, and STAR, Asia’s leading media and entertainment company, today announced the launch of five popular Asian television channels on the DISH Network platform. The deal represents the biggest U.S. distribution pact to date for STAR, and complements DISH Network’s existing South Asian and Chinese channel line-up.
Beginning March 19, DISH Network’s industry-leading suite of international programming will include STAR India PLUS and STAR India ONE, two of STAR’s most popular Indian channels; three of STAR’s leading Mandarin-language channels, STAR CHINESE CHANNEL, STAR CHINESE MOVIES 2 and music channel CHANNEL [V] Taiwan will be added on March 26.
“This partnership with STAR and the addition of these top-quality international channels further proves DISH Network’s commitment to delivering the best quality and variety of international programming,” said Tracy West, vice president of International Programming for DISH Network. “We’re thrilled to make these popular Indian and Chinese channels available to our customers.”
“Today's announcement allows us to significantly expand the reach of our services to the Asian Diaspora in the U.S.,” said David Wisnia, STAR’s Senior Vice President for Distribution and Sales and head of STAR’s North American and European offices. “We look forward to entertaining Chinese, Taiwanese and Indian viewers with the top-notch programming that has made STAR a household name in Asia, in essence giving them a chance to feel a little closer to their home countries.”
Customers can contact DISH Network at 1-800-333-DISH (3474) or their local retailer for more information on how to subscribe to DISH Network. To learn more about DISH Network’s international programming offers, visit
DISH Network -- Home.
STAR CHANNELS FACT SHEET
STAR India PLUS: India’s number one Hindi pay-TV channel regularly features many of the top programs in the country week in, week out. Prime time programs on STAR PLUS include household-name soap operas such as Kyunki Saas Bhi Kabhi Bahu Thii as well as some of the nation’s favorite reality and game shows.
STAR India ONE: Unleashing the next generation of Hindi entertainment, STAR ONE offers an innovative, diverse mix of programming and cutting edge production values that appeal to urban, upwardly mobile Indian audiences. Top rating programs on the channel include drama Dill Mill Gayye and singing show Bol Baby Bol.
STAR CHINESE CHANNEL: One of the most popular pay-TV channels in Taiwan, STAR CHINESE CHANNEL showcases programming in a wide range of genres including talk shows, game shows, contemporary and costume drama series, as well as lifestyle and variety shows. Signature programs include the self-produced award-winning game show Bingo Pool, chat show Gossip Queen and game show Lucky Star.
CHANNEL [V] Taiwan: The number one-rated music channel in Taiwan featuring original youth programs such as the widely popular Lollipop and Blackie’s Teenage Club; both of which have become must-see shows for Chinese youth across Asia. CHANNEL [V] also hosts massive outdoor concerts, including [V] Power, which showcases some of Asia’s hottest stars performing live in front of thousands of adoring fans. Channel [V] also offers the latest music videos and interviews with pop stars in shows such as [V] My Guest and Chinese Top 20.
STAR CHINESE MOVIES 2: A new channel dedicated to showcasing the best of Chinese motion pictures from the 1970’s to 1990’s, features a stellar line-up of megastars including Jet Li, Bruce Lee, Jackie Chan, Michelle Yeoh, Stephen Chow and Chow Yun Fat, and celebrated filmmakers such as John Woo, Johnny To and Tsui Hark.
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