Thread: DIRECTV Sues DISH Network over Ads

DIRECTV is suing DISH Network over the "Why Pay More" ads.


DirecTV Sues Dish Network Over 'Why Pay More' Commercials - WSJ.com

Updated with a copy of the lawsuit and related documents below.

DirecTV Sues Dish Network in False Advertising Case (Update1)
February 11, 2010, 05:14 PM EST
By David Glovin

Feb. 11 (Bloomberg) -- DirecTV Inc., the largest U.S. satellite-TV provider, filed a false advertising lawsuit against Dish Network Corp., claiming Dish’s new ads that its service is less expensive are “false and misleading.”

Read more at
DirecTV Sues Dish Network in False Advertising Case (Update1) - BusinessWeek

Too Funny, so can Dish sue back for Direct's counter ads to the "Why Pay More" commercials

Why can't we all just get along(neck)!

must be effective advertising

Got a letter the other day from DirecTV they offered to pay out my contract and give me $26. a month off for a year plus 3 months of HBO and Showtime.

So it would seem Dish's advertising is having an effect.

You know the last person who tried crying foul in court about advertising lost. (ATT VS Verizon) Maybe dish could use that case to their advantage. Looking at the advertising I dont where dish is misleading anyone. Its quite clear that the packages they are comparing against each other (
Compare DISH Network Programming - DISH

)

I think the chalks one up for dish's marketing team that they are doing good if they are getting d* to react like this. D* obviously sees dish as a threat.

Whats funny is its mostly true! E* is cheaper and offers more for less, I think this is one lawsuit Charlie might come out on top.

and one of their commercials they talk about celebs, but i remember dish using Frank Caliendo, but i guess he doesn't count.

And while dish is charging more for equipment now, they are still less than D* since they have high up front costs. I had D* when i went to school in Seattle and wanted to get them here, but when i saw the up front cost plus needing to be in the highest package to get FSC i went to dish. Don't really see where they have a case here, while for some it will be more expensive with dish as some have posted here, i think for most it will be cheaper. I guess they will be focusing on the "same programing", but since dish can't offer Sunday ticket you can't make the comparison on those packages.