Thread: FIRST LOOK: New DIRECTV Ad Campaign

DIRECTV will be rolling out a new ad campaign called To Tell The Truth.

The ads arer based on the popular game show of the same name and will be hosted by game show host Alex Trebek.



Below is a copy of one of the TV ads and also one of the print ads.

This is going to get interesting.

Check them out and let us know what you think!

thats pretty good

Thats funny

I got to admit, I like it and now both companies have so much on each other that they can run their campaigns for a long time.

Directv needs to pounce on the $17 versus $5 extra receiver fee.

I think they may get their teat in a wringer over comparing promotional (50% off) pricing.

At least this TV ad doesn't imply that the "$29.99" package includes HD content as many of their previous ads have.

Originally Posted by harshness

I think they may get their teat in a wringer over comparing promotional (50% off) pricing.

Yeah DISH just needs to show the DIRECTV add and point out that your DIRECTV bill goes up 100% after one year.

As I said before these guys could keep zinging each other like this for a long time.

Originally Posted by Scott Greczkowski

As I said before these guys could keep zinging each other like this for a long time.

If you're trying to set the record straight, why set yourself up for a stinging return volley? The potential for this to backfire far outweighs the benefits.

DIRECTV needs to pitch themselves on what they're truly better at. If they can't figure out where they are undisputed winners, they need to avoid comparisons altogether.

Originally Posted by harshness

If you're trying to set the record straight, why set yourself up for a stinging return volley? The potential for this to backfire far outweighs the benefits.

DIRECTV needs to pitch themselves on what they're truly better at. If they can't figure out where they are undisputed winners, they need to avoid comparisons altogether.

Exactly my thoughts.

I now wait to see Dish network explain how they have multiple packages that are less than the Direct "base package" they are comparing. Dish could even go so far as to insinuate that Direct is forcing customers to pay more for programming they might not want.