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Thread: 'Leno' to get NFL promo blitz
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- 09-10-2009 11:01 PM #1
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Proud Staff Member'Leno' to get NFL promo blitz
ADVERTS 1
'Sunday Night Football' to push Monday's launch
By MICHAEL SCHNEIDER
Source & More:NBC is plotting one last marketing blitz this weekend to bolster Monday's launch of "The Jay Leno Show."
The final peg of the Peacock's "Jay Leno" campaign will lead up to a big on-air presence during NBC's "Sunday Night Football" faceoff between the Green Bay Packers and Chicago Bears.
variety.com
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- 09-10-2009 11:01 PM # ADS
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- 09-10-2009 11:37 PM #2
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Proud Staff MemberIt's too bad this show can't get any publicity.
I think we need a "when will the Jay Leno Show be canceled" pool.
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- 09-11-2009 06:14 AM #3
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I don't think it will be.
Originally Posted by TNGTony 
It's too bad this show can't get any publicity.
I think we need a "when will the Jay Leno Show be canceled" pool.
It's really cheap to produce, so NBC likely won't lose much money or might actually make a profit, even though the ratings will be in the toilet (higher than they were at 11:30, but crappy for 10:00 standards).
And they have nothing to replace it with.
What will really bite the network, is that there is no repeat syndication value, so the long term revenue is going to take a hit in a few years.
- 09-11-2009 07:34 AM #4
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If the promos are any indication (flashing a mountain lion), the show won't be around long. At best, I'll guess they take it down to 2-3 times a week.
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