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WOW-- Has the format war Heated Up?
The HD-DVD crowd is burning midnight oil like there is no tommorow -- which could just be the case. HD-DVD supporters are posting like madmen over their favorite format and against the evil BD doers of Sony evil! The HD-DVD group has pulled out all the stops this XMAS with buying exclusivity from studios, lowering prices, getting the Chinese on board.
Lets recap, Transformers comes out to much ballyhoo and instantly becomes a target. Paramount announces fake numbers, tries to grab the number one spot of a HD-DVD release movie and also announces that the reason that there was no DolbyTrueHD was that there was not enough space -- on two discs? But to save the day many HD-DVD fanbots immediately post that it was not the space but the bandwith? Seems the bandwith was the real answer but what can you expect from Paramount and Dreamworks when they can not even get their sales numbers right? At least they delivered a great HD product in both the PQ and sound. And that is all that counts -- right?
Then HD-DVD has to remove the HD-DVD Jack Ryan Collection from the shelves and recall because the discs did not have the features listed on the back of the retail box. Seems DVD is more capable of those features then HD-DVD as this was the DVD box art and not the HD-DVD box. Good enough reason for me.
Toshiba pulls out its lower price gun and hits the $198 price for the A2. A definate must if you have to have HD-DVD but the player is just not that good. No 1080p (that's okay if you don't have that either) and it is as slow as my granny on XMAS morning but the price is right to move. Question is, what is up that is exclusive after the Borne Supremacy and Shrek 3 that BD is not going to be offering too?
After all this, the Chinese have moved into the market with their HD-DVD player price at ? I haven't seen one yet so who knows. But I keep hearing that low cost is the reason someone buys a HD-DVD player not the movies? Disney anyone?
Now a new feature is going to be offered -- the studio store! Now during a movie you can click on an item and purchase it direct from the studio store if it is available! You gotta know Sears is quaking in their boots right now! Guys -- kiss those remotes goodby as the wife and girlfriend start shopping during the movie!
Bottom line, HD-DVD better start winning where it counts -- in total disc sales or maybe the fanbots are just not yelling loud enough? Because if the discs sales don't improve some retailers might start taking things in their own hands and we all know that is not what the consumer wants.
Will HD-DVD finally triumph or will the evil BD group have their way. Stay tuned!
10-29-2007 04:52 PM