I'm sorry if this post seems alarmist, but I have done some research to try to verify the info before posting. I seem to be running into dead ends a lot, so I thought I would ask here.
I recently read an article (
TV, Meet the Web. Google Analytics Starts Measuring TV Ads
) about Google's new TV Analytics software. Google Claims this service can give advertisers the ability to see "tuning behavior during your ad via second-by-second data from millions of set-top-boxes" (direct quote from
TV Ads - AdWords - Google
) According to the tech crunch article this project is currently limited to Dish Network Advertising. So needless to say my first step is to ask Dish Network about it. Here is how that conversation went:
Note: I have removed my personal information from the conversation as well as replacing my real name with my Assumed Name on this board
All agents are currently busy. Please stand by.
You have been connected to (MangRF) Sara H.
(MangRF) Sara H: Thank you for choosing Dish Network the leader in HD and DVR. I will be happy to assist you today. Please give me 2-3 minutes to access your account and review the information you have already provided.
Agonizing Fury: Hello Sara. you will probably need the number ********** to access my account
(MangRF) Sara H: thank you
Agonizing Fury: sorry it's a habit to put my cell phone in web forms
(MangRF) Sara H: that's ok
(MangRF) Sara H: we do not give any of your information to advertisers.
Agonizing Fury: funny because that was actually my question for today.
Agonizing Fury: I recently read an article about Google's new TV Analytics software which according to Google's Claims can give advertisers the ability to see "tuning behavior during your ad via second-by-second data from millions of set-top-boxes" (direct quote from
TV Ads - AdWords - Google
Agonizing Fury: There product offering is currently limited to Dish Network so I was curious how they get this information?
(MangRF) Sara H: ok, one moment
(MangRF) Sara H: I was not aware of this.
(MangRF) Sara H: I can't find any information stating that we do this.
Agonizing Fury: Nor could I find any information on Dish Netowrks site about what data is actually collected by Dish Network when my receiver is connected to a phone line so I was a little curious
(MangRF) Sara H: I can tell you that
(MangRF) Sara H: when the phone line is connected we can view the "health" of you receiver. we are informed when it has technical difficulties
(MangRF) Sara H: we can also track it's location
Agonizing Fury: STB Health and Avoidance of account stacking are the ones I already know about. What I want to know is does the receiver transmit any data regarding my viewing habits either anonymously or otherwise?
(MangRF) Sara H: not that I'm aware of
(MangRF) Sara H: if it does, we haven't been told about it
Agonizing Fury: Is there any chance I could get you to escalate this question, and have a reply sent to my email address at *****@gmail.com?
(MangRF) Sara H: I can submit this to our engineers and when I get a response I can e-mail you back.
Agonizing Fury: that would be outstanding. Thankyou so much for your time.
(MangRF) Sara H: Is there anything else I can do for you?
Agonizing Fury: Nope just that quick question. You have a wonderful night.
(MangRF) Sara H: Thank you for using Dish Network Live Chat. Have a great day.
DISH Network -- Subscriber Privacy Notice
) while I waited and found this interesting little tidbit
Note: I will update you in the event that I receive a reply from dish network regarding this issue.