Sony Corporate Strategy Update: 2008-2010 (FY)

[JoeSp]

It also does not mean that you are neccesarilly losing your shirts. If Sony says that they are intending to return to profitability in the fiscal year ending in March '09 then that is happening right now. Their fiscal year starts on April 1 (not a joke) and ends the following March. So that means that Sony must be seeing their way to profit right now and during the coming months. If this XMAS is a big one for them then they will no doubt see the gaming division (including the PS3) return to the green by the end of this year.

As for the LCD market, Sony and Samsung (they are partnered in LCD manufacturing) last year brought on line the most advanced LCD screen factory in the world. This plant has been estimated to not only allow both companies to offer the lastest in LCD technology but to also be able to get 6 40" LCDs out of one sheet of product instead of 4. Thus reducing cost up to 35% per set for manufacturing. Seeing as this plant went online Sept 2007 it would make sense that Sony is forecasting profit in the current model year that will end in March'09.

Gee Diogen, even with your potty mouth (you do eat with that mess don't you) you keep bringing up sites that keeps saying that Sony is looking to profitability accross the board for all their product lines this year. And how is that differant then what I have been posting? You need to hook-up with a few market forcasters -- most are looking at Sony to return to profit this fiscal year and yes, even most have now started looking at the PS3 as not only breaking even this year but making a slight profit for Sony.

Your hatred of Sony is making you ill --- give it up and relax man, they are a company just like M$, Nitendo and others just trying to make a little money. You know, all you have to do is not buy one product associated with Sony -- vote with your dollars -- it makes more sense.

[diogen]

Gee Diogen, even with your potty mouth...And how is that differant then what I have been posting?

Gee, Joe, even with your stupid brain... WTF is this?

So much so that now they are making money on PS3 sales.

Posted here less than a month ago
http://www.satelliteguys.us/1401415-post51.html

Any clue about the difference between now and 9 months from now?
And I mean difference, not differance...
Differance there must of been none

Diogen.

[teachsac]

And Sony is now partnered with Sharp for 10th gen panels taking a 34% stake (about $1 billion dollars), and Panasonic is also getting in on the LCD panel manufacturing business. Sony will go with whoever can get them the cheapest panels.


Sony Jilts Samsung For Sharp In LCD Panel Production - Forbes.com

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However, Samsung still maintains that there is a "possibility" sony might be in on their 2nd 8g plant.


http://www.engadgethd.com/2007/11/22...-without-sony/




S~

P.S. Joe

You can get eight 40" panels from a gen7 sheet and Eight 46" from a Gen 8 sheet.

[harshness]

If Sony saw a bright future in gaming on the PS3, they wouldn't be offering that they expect the growth (and ultimately that long-elusive profitability) in that division to come from "non-gaming content and services", would they?

It seems sad that with the kind of horsepower that the PS3 has that it couldn't survive as a gaming console and will instead be going head-to-head with IPTV STBs and media players.

[teachsac]

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So yes.....

Sony did show a profit margin in FY08 (Company wide). It was 4.2% off the mark of 5% taking a loss in the 4th q (Jan-Mar). We'll have to wait to see how they fair with the slumping market. Sony is expecting to see flat sales in their TV and camera segments due to the appreciation of the yen against the US dollar.

S~

[diogen]

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This latest development might force Sony to do the same with PS3.

UPDATE 1-Microsoft to cut price of Xbox 360 to 9 - source | Deals | Regulatory News | Reuters

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And that could push the game segment profitability forward another 6-9 months...

Diogen.