Apple Sept 1st Press Event

[Scott Greczkowski]

Steve Jobs comes out and first thing he points out The Woz sitting in the audience.

Steve shows us the new Apple Store and shows us the Paris store. Showing the second store in China. Now showing a new store in Londo. Apple now has 300 retail stores in 10 countries.

Apple stores get over 1 million people in its stores a day.

50% of the people buying Mac's are buying their first macs.

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[Scott Greczkowski]

Steve moves on and talks about iOS.

Over 120 million iOS devices have shipped since the iPhone launched. 230,000 new activations per day.

6.5 Billion download from the app store. 200 apps downloaded every second. 250,00 apps in the store. 25,000 of them are iPad apps.

Today they are introducing iOS 4.1, proximity sensor bugs, bluetooth bugs, iPhone 3G speed bugs... all fixed.

Added HDR photos, HD video uploads over WIFI, TV show Rentals, and Game Center is being introduced.

HDR photos (High Dynamic Range photos) takes 3 photos in rapid exposure, one regular exposure one over exposed and one under exposed then combines them together for the best photo. (cool!)

He goes on to Game Center which allows multiplayer games. You can challange friends or Automatch with others. (Like XBOX Live for the iPhone.)

Steve invites Mike Capps of Epic Games to reveal a new game coming later this year. Game is codenamed Project Sword. Amazing graphics all in realtime. The video quality is just as good as PS3 or XBOX.

[Scott Greczkowski]

iOS will be out next week for the iPhone and the iPod touch.

Steve gives us a Sneak Peek at iOS 4.2 which will be out later this year. Its all about iPad. Wireless printing being added and something called AirPlay which they will talk about later.

Steve is showing us how to print from iOS 4.2 and the iPad.

Now he moves onto AirPlay which was AirTunes, but instead of just streaming audio, you can stream Audio video and photos.

On to the DEMO.

Hes showing us Multitasking on the iPad, hes got Pandora playing and is reading mail and surfing the web. (Not really impressive if you have iOS now on your iPhone.) Now hes showing making folders...

4.2 will be released in November, free update of course.

Steve closes the iOS talk by giving us the run through again...

[Scott Greczkowski]

Now on to the main event... the new iPods.

275 million iPods have been sold.

Every year they try to make their ipods. All new designs for all models of iPods. The biggest changes to the iPod line ever.

Starts with the iPod shuffle. Bringing Buttons back and still features voice control as well and its REALLY small. For only $49!

Now onto the iPod NANO. They have gotten rid of the clickwheel have a multitouch screen. Its 46% smaller and 42% lighter and has a clip and volume buttons, FM Radio Nike+ and works in 29 languages. 24 hour battery.

[Scott Greczkowski]

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The new iPod NANO $149 8GB $179 16GB

Now on to the iPod Touch. It is the most popular iPod Touch and is now the #1 portable game player in the world. It our sells Sony and Nintendo combined.

The new iPod Touch adds the amazing Retna Display. The Apple A4 Chip, the 3AXIS Gyro, iOS 4.1 with game center and Facetime with front camera, and a rear camera as well with HD video recorded.

Battery life of 40 hours of music playback.

8GB $229
32 GB $299 and 64 GB $399

All the new iPods will be available next week.

[tigerfan33]

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I liked it when Jobs said the iTouch is a iPhone without the phone and it can be a phone without a contract. Funny and true.