Hopper Commercial

[SkiKing]

Just saw my first Hopper Commercial. I have to say they have to do much better advertising if they are going to convince people to get one. The only thing the commercial did was point out that it is the whole home DVR. It said nothing about Primetime Anytime nor did it do anything to convince people why Dish's system is better than the other providers.



I think most people already assume that Dish has a whole home DVR since every other provider already does.

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[Tampa8]

Dish just does not have great advertising at anytime. The PIG thing was not bad, the BB family was ok, but nowhere near the DIRECT ads for instance. It's like they use some local guy to make them....

[isaacmorseMI]

I agree, Dish needs a COMPLETE overhaul of their marketing department. Just by watching DirecTV's ads I can tell why they get more customers...

[stardust3]

Directv hit a home run with the little giraffe & the Russian guy. I absolutely loved those commercials and haven't seen them in a while. Dish needs to step up & spend some of that moldy money.

[SkiKing]

Get Rid of this Ad! Register Today!

It is all about marketing, selling your product, making people want to have it. In order to do so you have to do some advertising that is informative, convinces people that your product is better than the others, or very stimulating. DirecTV and U-Verse both do a good job at demonstrating why their products are better than the others, even if they are not. Dish must do the same. They must tell potential customers that the Hopper is the best MRV DVR on the market because of x, y, and z. No matter if it is or is not the best, they have to highlight the features that set them apart and sell it as if it is the best. That is how you win over customers.

The only thing I got out of this is that Dish's MRV system is called the Hopper, it is just like all the other MRV systems with the other providers, and it can always record 6 shows at once (face it people do not read the disclaimer, nor do they understand what they mean by primetime anytime).

If I was an uniformed customer getting my info from this commercial, I will be very disappointed when I find out that it cannot actually record 6 shows at once; it can in reality only record 3 shows at once. Most customers are not like us well informed satelliteguys members who understand that the 4 of the 6 shows are recorded only on the major networks between 8 and 11.

[Tampa8]

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ADVERTISING BOX

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Dish is light years behind Direct TV's newest ads - string of events leading to bad things if you don't get Direct TV....
Dish takes what could be a good base for a commercial but does not expand on it. The new ad above is an example of that. There should be more - maybe a family member who has a Bronx accent, I don't know something more than what they did. Even the visual quality and acting to me leaves alot to be desired, the whole style, like it was made in someone's basement using a consumer video camera.