Part of Dish's deal with BIG10 must have been about commercial time. There were about 8-10 Dish commercials per hour. Watched IU and Purdue games (sadly), they were everywhere...BUT not Hopper, just pac 12, Dish vs D*, etc. Lot's of exposure...BUT, Big 10 must really be hurting ad-wise...No more than 20 commercials over AND over in an eight hour period. Some, every 15 minutes. BUT, glad I got to see the Honda generator commercial....cry out loud funny!!