Lifetime Launches 'Drop DISH' Campaign

[korsjs]

Women's net Lifetime has launched a five-city ad blitz to try and get DISH Network subscribers to switch to DirecTV, and is getting help from DBS, cable, telco and even broadcast partners.

Locked in a bitter carriage dispute with the network, DISH parent EchoStar on Dec. 30 dropped Lifetime and its movie network from DISH's 12-million-sub DBS operation.

The Lifetime campaign asking viewers to "Take Back Your Lifetime" and "Switch From DISH," includes TV, radio and print ads in Houston, Orlando, Raleigh-Durham, N.C., Albuquerque, N.M., and Greenville, S.C., all markets where DirecTV or some other multichannel video provider in competition with DISH has agreed to team with it on the effort.

Lifetime says those partners include Comcast, Time Warner, Charter, Bright House, the broadcaster-backed multichannel DTV service USDTV, and Verizon's FiOS multichannel video service.

Lifetime also motorwomaned an "open letter" to DISH CEO Charlie Ergen from 50 women's groups, including the National Organization of Women and YWCA, asking it to restore the networks.


http://www.broadcastingcable.com/art...=Breaking+News

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[korsjs]

here we go again. i am with charlie on this. he needs to fight back.

[CPanther95]

If D* was still controlled by GM/Hughes - there's no way in hell they would join in this campaign - despite the obvious benefit to them. Now that News Corp/FOX are becoming a more significant content player, they want content providers to be able to dictate carriage.

[Chris Walker]

Lifetime is getting nervous, they thought Charlie would cave in after a day or two but now they see he is serious so they are resorting to name-calling and these "Dump Dish" ads. Apparently Lifetime thought their reruns of "The Nanny" and "Designing Women" are more important to people than they actually are. Hang in there Charlie, I support you on this one.

[Van]

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Hmmmm, how effective is it to run such a commercial on your own channel that isnt being viewed on the provider in question? I havent seen it on any other channel as of yet.

[BFG]

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ROTFLMAO!!!!

So here I am watching the local news and then a commercial comes on talking about all this programming on lifetime and ifetime movies. But then they say "but if you're on of the 12 million dish network subscribers, you wont see it" I started cracking up. The commercial ended by telling you to call directv or the local cable company