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There is nothing forcing them to go to HD. It's only requiring digital (nothing about High Definition).

I believe DircecTV has at least a partial sponsorship with Clint Bowyer's 07 car. They've done a few races a year as a primary sponsor while being a secondary sponsor for the other races. I don't know about being a primary sponsor in '08, but DirecTV is at least a secondary sponsor on the 07...

Don't forget Build It Bigger!