DIRECTV One of 5 Brands that could Disappear in Next Year? (MSN Money)

[dfergie]

AT&T’s plan to buy satellite TV giant DirecTV (DTV) is an example of a broadband carrier trying to extend its reach into American households. AT&T’s (Thttp://www.msn.com/en-us/money/stockdetails/fi-126.1.T.NYS?symbol=T&form=PRFIEQ) U-verse TV product has only been modestly successful. It has 6.1 million customers as of the most recent quarter, versus DirecTV’s 20 million in the U.S. and over 32 million globally.

http://www.msn.com/en-us/money/topstocks/5-brands-that-could-disappear-in-2015/ss-BBgl9Y7#image=5

 

[dfergie]

If the merger is allowed I can't see the DIRECTV brand name going just yet imho ...

 

[mike123abc]

I could see the making it AT&T DIRECTV, or perhaps U-Verse DIRECTV.

 

[simplexswrhs90]

They could rename it DIRECU-verse.

 

[stardust3]

It would be really hard to replicate the free advertising they have with millions of dishes hanging all over the place that say "Directv".

 

[Teehar]

If merger goes through not only will name be dead,company may be as well.

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[Drucifer]

I could see the making it AT&T DIRECTV, or perhaps U-Verse DIRECTV.

ATT&T

 

[Drucifer]

Or AT&TV

 

[goaliebob99]

If the merger goes through, the Directv brand name will be staying for quite some time. ATT wont change it because it has such a positive influence within the marketplace already. Directv will stay Directv even though ATT owns it. ATT doesn't want the negativity associated with the ATT brand to effect the Directv brand. I don't see it going away or any change coming to it.

 

[Scott Greczkowski]

It wouldn't surprise me to see them rebrand UVERSE into DIRECTV in the future.

 

[andrewj0781]

From what Directv is telling us Directv name is staying. You will be able to bundle Directv, Internet and mobile phone service. AT&T want to run high speed internet to rural areas.

 

[dfergie]

Now that I think about it, last year I think Sears was on that list, they are still around...

 

[Teehar]

From what Directv is telling us Directv name is staying. You will be able to bundle Directv, Internet and mobile phone service. AT&T want to run high speed internet to rural areas.

AT&T wants to run high speed into rural areas?Since when? lol They have resisted it tooth and nail.

 

[dfergie]

The Brand I would most like to see disappear from all media & from this planet ... Kardashian

 

[andrewj0781]

AT&T wants to run high speed into rural areas?Since when? lol They have resisted it tooth and nail.

I'm just telling you what Directv told us to say. That's one of the talking points.

 

[NGeorge]

I don't seem them dropping the DirecTV name -- far more likely is the name stays the same but the D swoosh logo changes to the AT&T deathstar next to DirecTV...

 

[dishcomm]

They could rename it DIRECU-verse.

More like "Big clumsy Conglomerate"....
AT&T has by far the WORST customer service....
It is my hope the merger is never successful

 

[Bruce]

AT&T want to run high speed internet to rural areas.

Please, in my sub-division, they are in the block across the street from my but not in mine, the reason, they have above ground wiring we have underground, they don't want to spend the money re-wiring my area because of the extra expense.

That news came straight from our Township Supervisor when he was going door to door looking for votes during the last election and guess what I asked him.

 

[bigjohnok]

I'm just telling you what Directv told us to say. That's one of the talking points.

From various article I read the regulators may kill the deal because of ATT business practices that are going on in their hardline departments.

 

[The Fat Man]

Just keep in mind that when AT&T bought Cingular. They kept the Cingular name for a short while, then slowly began to phase it out into the AT&T name. In fact, they first turned all AT&T products into Cingular, then reverted all of those products and the Cingular products over to AT&T.