DISH Invites Customers to Deflate the Game Not the Ads

[Scott Greczkowski]

DISH Invites Customers to Deflate the Game Not the Ads
Release Date:
Thursday, January 29, 2015 7:07 am MST
Terms:

• Products and Services

Dateline City:
ENGLEWOOD, Colo.

• DISH’s exclusive AutoHop feature ‘reversed’ for the biggest ad day of the year

ENGLEWOOD, Colo.--(BUSINESS WIRE)--DISH Network L.L.C. announced today that customers can enable “Reverse AutoHop” to watch just the commercials the day after Sunday’s big game. DISH customers will have the option to enable DISH’s AutoHop™ feature on the Hopper® Whole-Home HD DVR to skip straight to the popular commercials, rather than skip over them.

“This day is about two things: football and commercials, and for good reason -- both are entertaining and our customers love them,” said Vivek Khemka, DISH senior vice president of product management. “We’ve decided to flip our user-enabled ad-skipping feature on its head so customers can watch the ads uninterrupted the next day when everyone is talking about them.”

“We have several clients running Super Bowl ads this year, and DISH’s creative technology means more people will see those ads,” said Bill Koenigsberg, president, CEO and founder of Horizon Media. “Making these entertaining ads ‘appointment watching’ after the game puts the brands front and center for an even wider audience. Regardless of who wins the game, that’s a win for advertisers and consumers.”

Customers can enable the “Reverse AutoHop” feature the day after the game to skip the game and watch the commercials back-to-back. Hopper customers must have the PrimeTime Anytime™ feature enabled for NBC prior to the game. If customers want to re-watch the game, they have that option as well.

 

[Scott Greczkowski]

Interesting... Reverse Autohop.

 

[charlesrshell]

Interesting... Reverse Autohop.

Now that is nice customer service from Dish. Awesome

 

[KAB]

Just too cool!

 

[satjay]

Very cool idea

 

[Bobby]

I like it!

 

[whitewolf8214]

It is very cool and thanks for sharing!!

 

[JTBenson]

That is freaking awesome. I have no interest in the game whatsoever, but wanted to watch the commercials.

 

[Hall]

My wife will love this. I may or may not watch the game or maybe parts of it.... She, like many, watch it for the commercials (she's a Bengals fan so otherwise doesn't care about this game).

 

[harshness]

Do those who want to take advantage of this feature need to tweak the PTAT start time?

 

[Hall]

Do those who want to take advantage of this feature need to tweak the PTAT start time?

Can you ?

 

[charlesrshell]

I set a timer with an additional 90 minutes for the NBC local news channel that comes on after The Blacklist incase the Super Bowl Postgame runs over.

 

[Brodieb]

This is great! Now I don't have to pretend to care about sportsball to see great ads.

 

[Character Zero]

Uh oh. Coming in the next round of contract negotiations with the majors. For the first 3 days after the airing of the program, the playback is forced to Reverse-Autohop.

 

[cosmo_kramer]

Don't tell Roger Goodell. He'll probably want to sue Dish for skipping over his content....


Sent from my iPhone using Tapatalk

 

[foghorn2]

Need a cheerleader cam, not into watching grown overpaid "educated" sportsmen in tights doing athletic stunts.

And don't defalte the cheerleaders

 

[david_jr]

Wonder if this will work like other network PT shows that get AH if you have just one day enabled or if you have to enable Sunday. Probably enable Sunday just to be safe.

BTW any bets on who files the first lawsuit for this one? JK

 

[Hall]

Wonder if this will work like other network PT shows that get AH if you have just one day enabled or if you have to enable Sunday. Probably enable Sunday just to be safe.

I am confident you can have just one day enabled for PTAT and AutoHop will still work. To get the AutoHop data, Dish appears to just check "is Autohop enabled = yes".

 

[GaryPen]

I won't be watching The Big Game. I don't wanna miss The Superbowl.

 

[Darrell S]

Sounds like an early April Fools joke from Charlie.