TiVo, the reigning brand leader in the nascent digital video recording market, announced plans Friday to cut its retail price to just under $200 in an effort to spur holiday sales and stave off an inevitable price war with cable operators starting to roll out their own cut-price DVR combo boxes.
The San Jose-based technology company will offer a $50 rebate through Dec. 31 on its industry-leading Series2 models, which store up to 40 or 80 hours of TV programming. Rebate will knock down the price of its 40-hour box to $199. Customers still must also pay a $12.95 monthly subscription. Offer will not be available to customers opting for the already discounted DirecTV-TiVo service, which costs $179 for the box, plus a $5 per month subscription charge for regular subs.
http://www.variety.com/index.asp?layout=story&articleid=VR1117892420&categoryid=18&s=h&p=0&cs=1
The San Jose-based technology company will offer a $50 rebate through Dec. 31 on its industry-leading Series2 models, which store up to 40 or 80 hours of TV programming. Rebate will knock down the price of its 40-hour box to $199. Customers still must also pay a $12.95 monthly subscription. Offer will not be available to customers opting for the already discounted DirecTV-TiVo service, which costs $179 for the box, plus a $5 per month subscription charge for regular subs.
http://www.variety.com/index.asp?layout=story&articleid=VR1117892420&categoryid=18&s=h&p=0&cs=1
