While this seems to be a good move by Dish, many industry analysts seem rather cool to this initiative primarily due to this being an offering only to Dish subscribers.
I believe one of the executives during the presentation said“at this time” with respect to being only for Dish subscribers...
I watched the presentation and I thought I heard one of them say that this will be available to non-subscribers to Dish as well in some manner. If I heard correctly, then I suppose you would need ROKU or something similar.
