I've been in some 5,000 homes in 10 years of installing satellites and working with everyone's equipment. I get plenty of opportunity to check out every consumer piece of TV-related electronics. When I say Philips sucks, its from years of seeing how crappy they are in people's homes. Also, Philips made the crappiest DirecTV receiver ever known to man -- the Philips DSX5500C. You should have stuck with Sony, I've only seen a few broken ones of those and of the broken ones, there was physical damage indicating owner abuse. But, that's a Wal-Mart TV for you.
Just 10 years? New kid on the block! ....do agree that Sony is a brand at the top of my list when it comes to quality and design. It's very difficult to find a flat screen that can better the video on even the more cost effective models that Sony offers. Sony's reputation for high price point does turn off a lot of buyers. It pays to do your homework and compare performance and not just cost. After all, how long do you expect to use the technology? 2yr's...5yr's. Technology is advancing so rapidly, the best today is second rate tomorrow. You only live once.......10 years? Hope you have had fun.