I think if DISH would spin off the Voom channels to their own premium pack for $9.99 that most of the whining would go away. IT is all about perception. IF people thought that they could get hd channels for only $ 10.99 instead of $20.00 , they would feel like they got something for their money. Another way to do this is to just charge $9.99 tech fee for all hd receivers period and then charge $9.99 for the hd pack. This would spread the cost out to all hd subs iregardless of hd pack , to pay for the Voom channels. I'll say it again, it is all about the customer's perception. Do they get the most value for their money or not. Someday they will have to redesign all the programming packs to include all the hd versions and no seperate hd fee, because the majority of channels will be in hd anyway and I doubt anyone will want to pay an extra $20.00 to watch the hd channels ,when they are no longer a premium item.