On the other site that discusses solely radio, some posts are going up about AM stations going digital only. In my home market (Boston), we have one such station who recently went digital only.
What's your take on AM digital? As an outsider, I look at it hypothetically. We make AM digital only, so now we need to get people to buy equipment that picks up digital stations. Ok, we achieve that. Now, what do the owners then program on AM? Many AM listeners are older, where the coveted audiences have long forgotten AM.
News, Oldies, talk (political or national/local sports), religious, and various foreign language broadcasts will not push listeners to buy equipment to listen in digital. Considering that SiriusXM, streaming services, iTunes, and Podcasts can get listeners what they want, and is even beating a dent into FM's audience, what chance does AM have?
That's just my take. The other site is mostly filled with insiders, who give their professional perspectives. Where I see that as highly valuable, I do like to see what the average outsider (fan/listener) thinks.
What's your take on AM digital? As an outsider, I look at it hypothetically. We make AM digital only, so now we need to get people to buy equipment that picks up digital stations. Ok, we achieve that. Now, what do the owners then program on AM? Many AM listeners are older, where the coveted audiences have long forgotten AM.
News, Oldies, talk (political or national/local sports), religious, and various foreign language broadcasts will not push listeners to buy equipment to listen in digital. Considering that SiriusXM, streaming services, iTunes, and Podcasts can get listeners what they want, and is even beating a dent into FM's audience, what chance does AM have?
That's just my take. The other site is mostly filled with insiders, who give their professional perspectives. Where I see that as highly valuable, I do like to see what the average outsider (fan/listener) thinks.