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52% of Americans no longer pay for cable TV.
For younger generations, cord cutting is even more prevalent, according to Samba TV. 65% of Gen Z and 58% of Millennials do not pay for cable TV. 57% of Gen X ( my group) and 43% of Baby Boomers have also said goodbye to cable TV.
By the way, the link at the bottom contains a link to SAMBA, which has the data, I do have a log in and when they say Cable TV, they mean cable and Satellite, total subs-48%
Just 8 years ago, Cable/Sat had 80% of all US Households, as the article says, down to 48% of all households.
For younger generations, cord cutting is even more prevalent, according to Samba TV. 65% of Gen Z and 58% of Millennials do not pay for cable TV. 57% of Gen X ( my group) and 43% of Baby Boomers have also said goodbye to cable TV.
By the way, the link at the bottom contains a link to SAMBA, which has the data, I do have a log in and when they say Cable TV, they mean cable and Satellite, total subs-48%
Just 8 years ago, Cable/Sat had 80% of all US Households, as the article says, down to 48% of all households.
Over Half of Americans Have Canceled Cable TV | Cord Cutters News
Are you a cord cutter? Well, you are no longer in the minority, according to a report from Samba TV. For years cord cutters were often looked at as this weird small group of people who didn’t watch TV. Now according to Samba TV, 52% of Americans no longer pay for cable TV. You can […]
cordcuttersnews.com