Look up " visible"... its about slashing costs and improving profits...stores and call centers eat up profits...cell phones have peaked..no more growth...cant make money selling phones...just basically break even..because it so easy to switch providers now..just change a sim card...so you set up a low cost pre paid provider..dump all your customer costs on them and become a wholesale carrier..just have everyone resell your service
Looks to me that this visible is still using APPLE phones and Samsung Phones and all the others, so that shows that Cell Phones are NOT GOING AWAY ...
Sure you can bring your own phone, why not, you had to pay for it any ways ...
Btw, what network are they using ... Verizon ? Att ?? unless its entirely wireless, which still needs something to run it, you'll still have up keep to pay for.
Btw, $40 a month per device is NO Deal.
If I recall, T-Mobile was that Cut cost cell phone company ... till that wasn't making them enough money .... hmmm, it comes down to Money again ... look where they are now ... they are no longer a low cost company, that motto went out the door and is gone forever.
This is just the next in line, they will be around for awhile, either make it, or fade off like others.