AT&T TV Launches Nationwide February 2020

CSM

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I hope they add more streams, maybe have the same 7 HD streams that the HS-17 has? They also don’t have two main channels in my area that I like 11 and 24.

AT&T TV launches nationwide in February 2020

AT&T Communications CEO Jeff McElfresh, speaking today at Barclays Global TMT Conference, said that AT&T TV will officially launch in February 2020 and that it, along with HBO Max, will spearhead a “market reorientation” at AT&T.

“Our growth agenda is on fiber, in our entertainment group, and on AT&T TV,” said McElfresh. He said AT&T TV will feature customer acquisition costs of about half of what AT&T currently spends to bring on legacy satellite TV subscribers for DirecTV. He said the content lineup will be “every bit as good” as what AT&T currently offers through DirecTV and U-verse and that the user experience is “future leaning.”
 

mdonnelly

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Pray for StarLink to work, it might be your only hope for Broadband in your (and other rural) area.

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Do you think that StarLink will provide enough bandwidth for multiple HD feeds, a couple of computers, two smartphones and a tablet, simultaneously? That's without having our kids and grandchildren visiting.
 

theBruce

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Do you think that StarLink will provide enough bandwidth for multiple HD feeds, a couple of computers, two smartphones and a tablet, simultaneously? That's without having our kids and grandchildren visiting.
Yep if the specs are correct.

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CSM

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Transcript of this event was posted and I found this.

https://seekingalpha.com/article/43...ecommunications-broker-conference?part=single

Jeffery McElfresh
Yes. I think success might look like, and you could judge our management team's performance on this. As we get into the depths of next year that you'll see a very clean market posture from our AT&T Communications company. You'll see lead product offers that are the best products that we can offer from wireless, fiber and AT&T TV and HBO Max in geographies where we offer the best infrastructure-based broadband. In parts of the territory where there is no broadband available, you'll see us lead with our satellite legacy pay TV product and wireless.
 

lparsons21

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Transcript of this event was posted and I found this.

https://seekingalpha.com/article/43...ecommunications-broker-conference?part=single

Jeffery McElfresh
Yes. I think success might look like, and you could judge our management team's performance on this. As we get into the depths of next year that you'll see a very clean market posture from our AT&T Communications company. You'll see lead product offers that are the best products that we can offer from wireless, fiber and AT&T TV and HBO Max in geographies where we offer the best infrastructure-based broadband. In parts of the territory where there is no broadband available, you'll see us lead with our satellite legacy pay TV product and wireless.
So far, other than HBO Max, ATT seems stuck on the fat channel count with fat prices. I think the days of that being viable are coming to a close in spite of the verbiage from ATT management. Prices just have gotten too high and the consumer is speaking by cancelling subscriptions and getting new, smaller and cheaper methods for getting TV.


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RobertSM

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So they won’t be carrying A&E or discovery? Uverse doesn’t have those channels on demand and directv now doesn’t carry them
At all. What’s the problem?


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jcrandall

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AT&T has some promise for those that want a full cable package like DirecTV offers today, and have solid internet that they are already paying for. Packages are slightly less ($5 I think), and you can avoid additional receiver fees of $7 by paying $120 one-time cost or $5/month for a year for additional boxes. Or better yet, there are used boxes in the $50 range easily accessible, I would assume those would be an option too.

So right there I would save $12/month. If they can keep the internet delivery reliable, which is questionable , it is viable. AT&T will love it as their customer start-up cost is way less without a truck roll, dish, cheaper equipment, etc.

What may not draw customer is the same model of a two year contract, low first year price and sock-it-to-them in year 2. How long will they think that is sustainable to grow customers? Dish, Comcast, Spectrum, and most others recognize that and at least offer two-year pricing if requiring an agreement.

If AT&T dropped their agreement, or did free equipment with a one-year, and balanced the price a little between the first year and the second year, it could get a little more traction.

There has to be a decent number of customers that are willing to pay for the premium product of having all channels they want, avoiding disputes, etc. for a $25-$40 premium over the similar streaming bundles like Youtube TV, Hulu, etc. That is a big ask though, as we are talking about AT&T.
 
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Claude Greiner

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AT&T certainly has their priorities screwed up.

They need to focus everything fiber.

The cable companies are eating their lunch when it comes to pricing and download speeds.

What good is AT&T Tv If people can only get 6 meg DSL? Or have to rely on the cable company for internet?

I see going to the AT&T name, but they should have named it something else. There is too much hatred out there for the name. Just like Comcast.
 
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907TECH

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Do you think that StarLink will provide enough bandwidth for multiple HD feeds, a couple of computers, two smartphones and a tablet, simultaneously? That's without having our kids and grandchildren visiting.
There is more than one alternative competing service than Starlink.
 

NashGuy

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So far, other than HBO Max, ATT seems stuck on the fat channel count with fat prices. I think the days of that being viable are coming to a close in spite of the verbiage from ATT management. Prices just have gotten too high and the consumer is speaking by cancelling subscriptions and getting new, smaller and cheaper methods for getting TV.
Well, I'd say that there are two ways for an MVPD to slim down their cable channel packages and lower prices: the easy way and the hard way.

The easy way is to simply not include any of the channels owned by one or more company, e.g. Disney, Comcast/NBCU, CBSViacom, Fox, AT&T/WarnerMedia, AMC, A+E, Hallmark, Sinclair (RSNs), etc. This is what YouTube TV, Hulu with Live TV, Fubo TV and Sling have all done (some more so than others).

The hard way is to negotiate with each of those owners about which of their channels they'll let you put in your most popular (or only) channel package and which ones they'll let you completely exclude, or shift off to higher-tier and/or add-on packages. Because they all want to put as many of them as they can down in the most popular package in order to increase their carriage fees, driving up the cost to consumers.

I don't think AT&T is interested in trying to implement the easy method for AT&T TV by just not including whole groups of channels. Because cutting out any of them would result in some important holes in the channel line-up. And a service like AT&T TV -- which is supposed to be a flagship cable TV service that can replace both Uverse TV and DirecTV -- can't have major holes. It's fine not to include World Fishing Network anywhere in your line-up but it's not OK to simply not offer ESPN or The Hallmark Channel or A&E or Comedy Central or regional sports networks.

I would think, though, that AT&T has been pursuing the latter, more difficult way to slim down channel packages and pricing. AT&T has the size to play hardball with the cable network owners and I would think they've done that as they've renegotiated all those carriage contracts over the past year or two. I keep thinking that we're going to see them unveil a revamped channel package system (just as Comcast did earlier this year) when AT&T TV debuts nationwide which will allow them to trim prices a bit versus the packages they have now. But that said, I doubt the prices they'll charge consumers will be all that much less.

The reality is that if consumers want to save a lot of money versus a traditional fat cable channel package, they've got to give something up. Either go with a package that's missing some key channels or, to really save money, just give up cable channels completely and go with on-demand streaming services.
 

lparsons21

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You seem to think the ATT way will be successful, I don’t or at least not for long. All indications that two things are at play.
1. The cost of TV - people are talking with their wallets more and more. That’s where the current linear viewers are now and they’ve been dropping cable/sat in droves this year.
2. The young crowd - they aren’t watching on TVs! They watch on their phones and tablets and are not picking up on linear TV much at all.

ATT’s discussed plans are addressing neither group.


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CSM

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You seem to think the ATT way will be successful, I don’t or at least not for long. All indications that two things are at play.
1. The cost of TV - people are talking with their wallets more and more. That’s where the current linear viewers are now and they’ve been dropping cable/sat in droves this year.
2. The young crowd - they aren’t watching on TVs! They watch on their phones and tablets and are not picking up on linear TV much at all.

ATT’s discussed plans are addressing neither group.


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Weird that the young crowd like watching TV on a small screen and not a big screen. I saw a commercial for HughesNet were a guy was watching a football game on a phone. I can see watching Youtube videos on a phone or a tablet but TV shows on one?

I just watched Crisis In Infinite Earths which was awesome. Can’t wait for the two hour conclusion January 14th on TheCW at 8PM Eastern. How would that look on a phone or a tablet? However you can have the AT&T TV App on the IPhone and Android TV.

One exception to watching TV Shows on a phone or tablet would be while you are away from home.

I can also see one day live TV going away and VOD being they we watch TV even VOD would be better on the big screen than a phone or a tablet.
 
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Jimbo

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Weird that the young crowd like watching TV on a small screen and not a big screen. I saw a commercial for HughesNet were a guy was watching a football game on a phone. I can see watching Youtube videos on a phone or a tablet but TV shows on one?

I just watched Crisis In Infinite Earths which was awesome. Can’t wait for the two hour conclusion January 14th on TheCW at 8PM Eastern. How would that look on a phone or a tablet? However you can have the AT&T TV App on the IPhone and Android TV.

One exception to watching TV Shows on a phone or tablet would be while you are away from home.

I can also see one day live TV going away and VOD being they we watch TV even VOD would be better on the big screen than a phone or a tablet.
LIVE TV going away ?
What ?
All the sports fans are going to watch the LIVE games on demand the next day ?

NOT gonna happen ...

Live TV will Have to be available.
 

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