I noticed some strange things about how ATT sells this new service.
If you do to their main website, it shows the levels with a 2 year contract, ETFs and a hefty discount for the first year. Also requires the box, the cost of which is buried in the overall cost of the service.
If you go to the att tv now website and dig down a bit, the same subscription levels are there too. But the difference is that it is month to month, no contract, no ETF, no requirement for the box.
The difference? Just for an example. Entertainment on the main site is about $50 first year, jumping to $93 in the 13th month.
Entertainment without all that is $93 straight up. IOW, for nearly the same channels that Hulu+Live or YouTube TV have, the cost to get ATT is $43 higher. IMO, ATT is nuts thinking this is the way to attract customers.