Cable Operators Bet on Bundles to Attract Hispanics

[Multichannel News]

For cable TV operators looking to attract more Hispanic subscribers, it’s no longer enough to add Spanish-language TV networks to programming packages. In fact, most of the major announcements this year — and much of the talk at last month’s Hispanic Television Summit — had to do with the launch of long-distance telephone plans that operators hope will help market triple-play packages to U.S. Hispanics.

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