CTAM Live: Media Research Firm Signs Discovery

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Oct 11, 2004
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Media and marketing researcher TRA has established a 370,000-home nationwide database to match second-by-second TV viewing against actual product purchases at the household level, and signed up Discovery Communications as a client.img src="http://feeds.feedburner.com/~r/MultichannelBreakingNews/~4/449638442" height="1" width="1"/

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