DIRECTV Delivers Even More Greek Programming to Customers NationwideA SAT TV Is Second Greek Channel to Join DIRECTV WorldDirect
Programming PlatformEL SEGUNDO, Calif.--(BUSINESS WIRE)--May 30, 2007--DIRECTV is taking its international programming platform, WorldDirect, to the next level with the launch of its second Greek-language channel, A SAT - the satellite version of the popular Greek channel Alpha TV. Beginning today, DIRECTV will be the only digital satellite television service provider to offer A SAT throughout the United States.
A SAT offers an array of popular Greek programming, including entertainment, soap-opera, Greek series and movies, national and international news, sports and lifestyle programs. DIRECTV customers can order A SAT as part of the GreekDirect programming package, which also includes the MEGA Cosmos channel for $26.99 per month, or on a la carte basis for $14.99 per month.
"We continue our focus to provide the Greek community living in the United States with quality programming that is relevant to their lives," said John de Armas, vice president, WorldDirect, DIRECTV, Inc. "Alpha TV's growing popularity and passion for delivering the best Greek programming available makes them a perfect match for DIRECTV, and we are excited to add them to the WorldDirect platform."
A SAT delivers programming for all audiences. For the most up-to-date news, viewers can tune into Kendriko Deltio Eidiseon, whose popular newscasters Mara Zaxarea, Christos Vasilopoulos, Giorgos Aftias, Nikos Kakaounakis and Giorgos Kirtsos, cover in-depth news in Greece and from around the world. In addition, Greek international star Nikos Aliagas will cover art, showbiz and politics.
For the latest in fashion, health, music sports and cooking, A SAT offers a variety of lifestyle programming, including Kafes me tin Eleni, hosted by renowned Greek actress, Eleni Menegaki.
WorldDirect customers must first subscribe to DIRECTV BASIC ($9.99/mo) or any DIRECTV base programming package ($29.99/mo or above). For more information on how to receive GreekDirect, customers should call 800-378-7229.
The DIRECTV WorldDirect platform has launched 104 channels that deliver a wide variety of new programming in multiple foreign-languages, including Spanish, Russian, Hindi, Tamil, Gujarati, Bengali, Mandarin, Cantonese, Vietnamese, Tagalog, Korean, Italian, Polish, Arabic, Caribbean, Ukrainian and Greek, to underserved ethnic markets throughout the United States. DIRECTV will continue to expand its international programming platform to reach more ethnic audiences.
DIRECTV customers will need to use a WorldDirect services satellite dish that is capable of receiving both international and English-language programming. In some markets, customers who subscribe to a local channels package will require a second smaller dish.
About DIRECTV, Inc.
DIRECTV, Inc., the nation's leading satellite television service provider, presents the finest television experience available to more than 16 million customers in the United States, through exclusive content, industry-leading customer satisfaction (which has surpassed cable for six years running) and superior technologies. Each day, DIRECTV subscribers enjoy access to over 250 channels of 100% digital picture and sound, exclusive programming and the most comprehensive collection of sports programming available anywhere, including NFL SUNDAY TICKET(TM) and MLB EXTRA INNINGS(R). DIRECTV (NYSE
TV) also leads the digital television technology revolution with exclusives such as NFL SUNDAY TICKET SuperFan(TM), US Open Interactive and YES Network Interactive and will soon have the capacity to offer over 150 channels in HD. For the most up-to-date information on DIRECTV, please visit directv.com.
Source: DIRECTV, Inc
Programming PlatformEL SEGUNDO, Calif.--(BUSINESS WIRE)--May 30, 2007--DIRECTV is taking its international programming platform, WorldDirect, to the next level with the launch of its second Greek-language channel, A SAT - the satellite version of the popular Greek channel Alpha TV. Beginning today, DIRECTV will be the only digital satellite television service provider to offer A SAT throughout the United States.
A SAT offers an array of popular Greek programming, including entertainment, soap-opera, Greek series and movies, national and international news, sports and lifestyle programs. DIRECTV customers can order A SAT as part of the GreekDirect programming package, which also includes the MEGA Cosmos channel for $26.99 per month, or on a la carte basis for $14.99 per month.
"We continue our focus to provide the Greek community living in the United States with quality programming that is relevant to their lives," said John de Armas, vice president, WorldDirect, DIRECTV, Inc. "Alpha TV's growing popularity and passion for delivering the best Greek programming available makes them a perfect match for DIRECTV, and we are excited to add them to the WorldDirect platform."
A SAT delivers programming for all audiences. For the most up-to-date news, viewers can tune into Kendriko Deltio Eidiseon, whose popular newscasters Mara Zaxarea, Christos Vasilopoulos, Giorgos Aftias, Nikos Kakaounakis and Giorgos Kirtsos, cover in-depth news in Greece and from around the world. In addition, Greek international star Nikos Aliagas will cover art, showbiz and politics.
For the latest in fashion, health, music sports and cooking, A SAT offers a variety of lifestyle programming, including Kafes me tin Eleni, hosted by renowned Greek actress, Eleni Menegaki.
WorldDirect customers must first subscribe to DIRECTV BASIC ($9.99/mo) or any DIRECTV base programming package ($29.99/mo or above). For more information on how to receive GreekDirect, customers should call 800-378-7229.
The DIRECTV WorldDirect platform has launched 104 channels that deliver a wide variety of new programming in multiple foreign-languages, including Spanish, Russian, Hindi, Tamil, Gujarati, Bengali, Mandarin, Cantonese, Vietnamese, Tagalog, Korean, Italian, Polish, Arabic, Caribbean, Ukrainian and Greek, to underserved ethnic markets throughout the United States. DIRECTV will continue to expand its international programming platform to reach more ethnic audiences.
DIRECTV customers will need to use a WorldDirect services satellite dish that is capable of receiving both international and English-language programming. In some markets, customers who subscribe to a local channels package will require a second smaller dish.
About DIRECTV, Inc.
DIRECTV, Inc., the nation's leading satellite television service provider, presents the finest television experience available to more than 16 million customers in the United States, through exclusive content, industry-leading customer satisfaction (which has surpassed cable for six years running) and superior technologies. Each day, DIRECTV subscribers enjoy access to over 250 channels of 100% digital picture and sound, exclusive programming and the most comprehensive collection of sports programming available anywhere, including NFL SUNDAY TICKET(TM) and MLB EXTRA INNINGS(R). DIRECTV (NYSE
TV) also leads the digital television technology revolution with exclusives such as NFL SUNDAY TICKET SuperFan(TM), US Open Interactive and YES Network Interactive and will soon have the capacity to offer over 150 channels in HD. For the most up-to-date information on DIRECTV, please visit directv.com.Source: DIRECTV, Inc
