But you don’t talk to these people every day, I DO!You might not be hearing that as something that your customers are specifically telling you but I would definitely bet that the superior feature set of DISH's Hopper helps them somewhat versus DirecTV. AT&T has really let DTV's hardware platform stagnate since taking it over. At this point, I don't know if they'll ever really upgrade it since AT&T's preference is that if a customer has home broadband, they should just opt for AT&T TV instead of DirecTV anyhow. So why bother creating streaming apps for DTV receivers?
Yes I’ll admit it, the Hopper has some nice features. The 13 tuner recording, additional recording capacity, Etc.
If people want to take the Dish Challenge and do a side by side comparison between X1, Genie and the Hopper, Dish might win.
Pepsi tried to do the same thing, but Coke is still and will always win the war.
The only people who care about Dish networks technology are the people on this forum.
People don’t care about the Hopper, a matter of fact most people don’t even ask for a DVR, and then when they realize there is a DVR fee, most decline to pay for it when given the option.
And if your wondering why satellite has such a high DVR penetration rate is for 3 reasons..
#1 It’s a proven fact that DVR reduces customer churn.
#2 The promotions offered by the satellite companies focus around a DVR, and most of the times the DVR fees are hidden from the customer in their package. Or in the case of Dish, customers are charged a fee for not having a DVR.
#3 Sales people who sell satellite are incentivized to sell DVR, and are actually reprimanded for NOT having a high percentage of DVR sales
But let me say it again. People could care less about the Hopper, and I would even argue that people would rather not have a hopper if it meant putting a Dish on their house.
It’s all about who can provide cheap reliable and fast internet these days, Tv is just an after thought.