DIRECTV Launches Nationwide Offer To Assist Dish Network Customers Who are Losing Broadcast Networks
EL SEGUNDO, Calif.--(BUSINESS WIRE)--Nov. 29, 2006--In an effort to assist Dish Network customers who are losing their distant network channels, DIRECTV has launched a nationwide offer that will provide affected customers with $150 cash back when they make the transition to DIRECTV(1).
The offer also includes: no equipment to buy or start-up costs; free standard professional installation for up to four rooms; 100% digital picture and sound on every channel; and free DVR or HD receiver upgrade. DIRECTV has also launched a special web site (www.directv.com/switchfromdish) where Dish Network customers can simply type in their address or zip code to learn where DIRECTV offers local channels and whether they qualify for a distant network signal. Affected customers can also call 1-800-337-4DTV.
The special offer follows a U.S. Federal Appeals Court ruling that found EchoStar, which sells the Dish Network satellite TV service, has been violating federal laws in its broadcast practices. As a result, the Court stripped EchoStar of the right to transmit distant network channels, which are NBC, ABC, CBS, and Fox broadcast channels that originate from a market outside the community in which a subscriber lives. Last month a judge issued an injunction that will prevent EchoStar from offering the distant network channels after Dec. 1.
DIRECTV has been in compliance with the law and continues to offer distant network signals to its eligible customers, as well as local broadcast network-affiliated channels in 142 markets, serving 94% of the country.
"We recognize that Dish Network's violations of the law will leave some customers looking for options. Our goal is to minimize the burden for them," said Jon Gieselman, senior vice president, Advertising and Public Relations, DIRECTV, Inc. "That's why we have developed this unique service package to make switching convenient and affordable."
Virtually all affected customers will have access to at least two video providers who can deliver the network stations: DIRECTV and their local cable operator.
For more information on DIRECTV's offer, please visit www.directv.com/switchfromdish or call 1-800-337-4DTV.
About DIRECTV, Inc.
DIRECTV, Inc., the nation's leading satellite television service provider, presents the finest television experience available to more than 15.6 million customers through exclusive content, industry-leading customer service (which has surpassed cable for six years running) and superior technologies. Each day, DIRECTV subscribers enjoy over 250 channels of 100% digital picture and sound; exclusive programming and the most comprehensive collection of sports programming available anywhere including NFL SUNDAY TICKET(TM), and MLB EXTRA INNINGS(TM). DIRECTV (NYSE
TV) also leads the digital television technology revolution with exclusives such as NFL SUNDAY TICKET SuperFan(TM), US Open Interactive and YES Network Interactive and will soon have the capacity to offer over 150 channels in HD. DIRECTV is approximately 39 percent owned by News Corporation. For the most up-to-date information on the Company, please visit directv.com.
(1) Customers must provide a copy of their Dish Network bill along with their mail-in redemption form.
SOURCE: DIRECTV, Inc.
EL SEGUNDO, Calif.--(BUSINESS WIRE)--Nov. 29, 2006--In an effort to assist Dish Network customers who are losing their distant network channels, DIRECTV has launched a nationwide offer that will provide affected customers with $150 cash back when they make the transition to DIRECTV(1).
The offer also includes: no equipment to buy or start-up costs; free standard professional installation for up to four rooms; 100% digital picture and sound on every channel; and free DVR or HD receiver upgrade. DIRECTV has also launched a special web site (www.directv.com/switchfromdish) where Dish Network customers can simply type in their address or zip code to learn where DIRECTV offers local channels and whether they qualify for a distant network signal. Affected customers can also call 1-800-337-4DTV.
The special offer follows a U.S. Federal Appeals Court ruling that found EchoStar, which sells the Dish Network satellite TV service, has been violating federal laws in its broadcast practices. As a result, the Court stripped EchoStar of the right to transmit distant network channels, which are NBC, ABC, CBS, and Fox broadcast channels that originate from a market outside the community in which a subscriber lives. Last month a judge issued an injunction that will prevent EchoStar from offering the distant network channels after Dec. 1.
DIRECTV has been in compliance with the law and continues to offer distant network signals to its eligible customers, as well as local broadcast network-affiliated channels in 142 markets, serving 94% of the country.
"We recognize that Dish Network's violations of the law will leave some customers looking for options. Our goal is to minimize the burden for them," said Jon Gieselman, senior vice president, Advertising and Public Relations, DIRECTV, Inc. "That's why we have developed this unique service package to make switching convenient and affordable."
Virtually all affected customers will have access to at least two video providers who can deliver the network stations: DIRECTV and their local cable operator.
For more information on DIRECTV's offer, please visit www.directv.com/switchfromdish or call 1-800-337-4DTV.
About DIRECTV, Inc.
DIRECTV, Inc., the nation's leading satellite television service provider, presents the finest television experience available to more than 15.6 million customers through exclusive content, industry-leading customer service (which has surpassed cable for six years running) and superior technologies. Each day, DIRECTV subscribers enjoy over 250 channels of 100% digital picture and sound; exclusive programming and the most comprehensive collection of sports programming available anywhere including NFL SUNDAY TICKET(TM), and MLB EXTRA INNINGS(TM). DIRECTV (NYSE
TV) also leads the digital television technology revolution with exclusives such as NFL SUNDAY TICKET SuperFan(TM), US Open Interactive and YES Network Interactive and will soon have the capacity to offer over 150 channels in HD. DIRECTV is approximately 39 percent owned by News Corporation. For the most up-to-date information on the Company, please visit directv.com.(1) Customers must provide a copy of their Dish Network bill along with their mail-in redemption form.
SOURCE: DIRECTV, Inc.
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