WSJ News Exclusive | DirecTV Rethinks NFL Sunday Ticket Deal Amid Cord-Cutting
The company’s chief operating officer, John Stankey, said he believes Sunday Ticket’s value to the company has peaked and that a renewal—especially if it comes with a higher price tag—will be hard to justify at a time when consumers are canceling pay-TV connections, including at DirecTV.
The cost of Sunday Ticket rights has risen dramatically. The current 8-year deal’s average annual fee is a roughly 50% increase over the previous pact, which expired in 2014. DirecTV loses more than $500 million annually on the football package, people with knowledge of the deal said.