DIRECTV to Launch ESPN 3D to Millions of Customers Nationwide

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Scott Greczkowski

Scott Greczkowski

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DIRECTV to Launch ESPN 3D to Millions of Customers Nationwide

Beginning in June, DIRECTV Will Debut ESPN 3D with 2010 FIFA World Cup Matches


EL SEGUNDO, Calif., and BRISTOL, Conn., Mar 29, 2010 (BUSINESS WIRE) -- Continuing to lead the 3D revolution by offering customers new dimensions in sports programming, DIRECTV will add ESPN 3D, the industry's first 3D sports television network, to its upcoming 3D lineup that will offer three dedicated 3D channels, including DIRECTV's newly named linear 3D channel, N3D(TM) powered by Panasonic. Launching in June, millions of DIRECTV HD customers will have access to ESPN's entire 3D programming lineup, including up to 25 2010 FIFA World Cup matches.

ESPN 3D will showcase a minimum of 85 live sporting events during its first year, beginning June 11 with the first 2010 FIFA World Cup match, featuring South Africa versus Mexico. Other events to be produced in 3D include X Games 16, 2010 college football ACC Championship, 2011 BCS National Championship game, college basketball and NBA games in 2011. DIRECTV HD customers who subscribe to ESPN will receive ESPN 3D at no additional cost.

"Watching ESPN's comprehensive lineup of sports programming in 3D will be like having your own virtual seat at all of your favorite sporting events around the world. We are excited to be the first and only distributor to announce the launch of ESPN 3D and we look forward to announcing additional 3D partners throughout the year," said Eric Shanks, executive vice president, DIRECTV Entertainment.

"ESPN and DIRECTV recognize the groundswell effect 3D has already had on the television industry in the last few months. This agreement is the first step in providing sports fans access to exciting, dynamic content, as well as providing our affiliates new opportunities to provide cutting-edge product offerings to their subscribers," said David C. Preschlack, executive vice president, affiliate sales and marketing, Disney & ESPN Networks Group.

In addition to N3D(TM) powered by Panasonic, which will deliver the best 3D programming from programmers such as AEG/AEG Digital Media, CBS, Fox Sports/FSN, Golden Boy Promotions, HDNet, MTV, NBC Universal and Turner Broadcasting System, Inc., DIRECTV will also offer a 24/7 3D pay per view channel and a 24/7 3D DIRECTV on Demand channel, beginning this June.

This June, DIRECTV HD customers will receive a free software upgrade enabling them to have access to the 3D channels on DIRECTV. DIRECTV HD customers will need a 3D television set and 3D glasses to view 3D programming on DIRECTV.
 
Ramy

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Too bad my TV won't show it.
 
HDRoberts

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All 6 people that like watching TV with sunglasses on are reported to be thrilled.
 
J

JoeNashville

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3D is here! All you need is a new TV, new cable box, special glasses and pay another $50 a month for a couple of 3D channels. :confused:

Can't Wait! :rolleyes:
 
Ronnie-

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Hey, it has to start somewhere I guess.
 
Rey

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i'm fine with this as long as they also launch a bunch of new HD channels by June that most of us have use for.
 
jtwex

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I'm fine with it as long as it doesn't go NFL Sunday Ticket, then NFL 3d ($99), then the Super-Fan package.
 
revm1m

revm1m

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I won't wear my eye glasses now to watch HD . They want me to wear 3D glasses, I DON'T THINK SO!!!!!! This 3D stuff is good for movie theaters.
 
tfultz

tfultz

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This whole 3D thing really shows how out of touch the industry is with the consumer. I don't think I've met a single person willing to buy a 3D TV for home viewing or even really excited about the prospect of 3D at home. From what I have heard the test markets for sports 3D viewing has been met with an overwhelming, 'meh'.

ESPN will be broadcasting the World Cup matches in 3D so I'm pretty sure that's why they picked the June add-on date.
 
DodgerKing

DodgerKing

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ESPN will be broadcasting the World Cup matches in 3D so I'm pretty sure that's why they picked the June add-on date.
Why not use something a little bit more popular?
 
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toto

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My WAG---3 million 3D tvs sold this year. I'm trying to figure out how to give my wife my XBR9, purcased in mid November, to get an XBRLX900 for Christmas.:D Dreamworks is now producing 100% of their movies in
3D.
 
tfultz

tfultz

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Why not use something a little bit more popular?

Probably because the 3D feed is from the WC pool and it will also be broadcast in 3D worldwide.... (to those countries that can support it)

Sky Sports has broadcast a couple of matches in 3D to pubs already and has one scheduled for this weekend as well.

I do agree that the ratio:

total direct tv subscriber pool to World Cup viewers to 3D TV owners = less than 100 viewers

it does give ESPN a bit more press coverage leading into the WC
 
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