Dish Launches www.dishracing.com
- There were 75 million NASCAR fans in the U.S. in 2006, and the number is growing. This is second only to the NFL! (Source: NASCAR Brand Review 2006)
- NASCAR fans are 3 times more likely to purchase from a team sponsor. (Source: Ipsos Reid, NASCAR Brand Review 2002)
- Additionally, 85% of NASCAR enthusiasts know who sponsors the race cars, and they support them with their purchases. (Source: Ipsos Reid, NASCAR Brand Review 2002)
- And near and dear to your heart, 62% of NASCAR fans own 3 or more televisions, and 44% of them subscribe to premium movie channels! (Source: Simmons National Consumer Survey, Fall 2005 – Spring 2006)
These statistics add up to one thing – NASCAR fans are great potential DISH Network customers!
• Consumer Website – More about DISH All-Stars at www.dishracing.com – We will also have a website dedicated to DISH Network’s sponsorship in NASCAR and of our DISH All-Stars at www.dishracing.com. Customers will be able to get updates on our team, standings, race results and more!
• iTV – “Racing Interactive” on DishHOME – Expected to launch on or around February 21, 2007 – We will have a great iTV feature on DishHOME Interactive Channel 100 for NASCAR fans and DISH Network subscribers to be able to stay up-to-date with all of their favorite drivers and race teams. It’s called “Racing Interactive” and it will enhance the viewer experience by providing a wealth of racing information all in one place. The best thing about Racing Interactive is that it is absolutely FREE to DISH Network customers. Here’s what it offers:
o Results and Statistics – Race details and standings for the current Nextel Cup race will be available. The data is provided by STATS Inc.
o News – Displays the latest news and happenings in stock car racing.
o Race Schedule – Provides the Nextel Cup Schedule for the upcoming racing season.
o Driver Profiles – Gives details about drivers, everything from their birth date to their career earnings.
o Vote – Allows users to vote in a poll via Short Message Service (SMS ) text messaging. Results will be shown as the poll is updated.
o Fantasy Game – Links the user to the DISH Network Fantasy Racing hosted in DishHOME, Channel 100. Users will leave the DISH Network Racing iTV application and will be sent to the Fantasy Racing application.
o Mobile – This area will eventually allow users to download content to their mobile devices via SMS.
o www.dishracing.tv – Launched February 15, 2007. This website will complement the iTV application and will offer even more in-depth coverage of stock car racing.
- There were 75 million NASCAR fans in the U.S. in 2006, and the number is growing. This is second only to the NFL! (Source: NASCAR Brand Review 2006)
- NASCAR fans are 3 times more likely to purchase from a team sponsor. (Source: Ipsos Reid, NASCAR Brand Review 2002)
- Additionally, 85% of NASCAR enthusiasts know who sponsors the race cars, and they support them with their purchases. (Source: Ipsos Reid, NASCAR Brand Review 2002)
- And near and dear to your heart, 62% of NASCAR fans own 3 or more televisions, and 44% of them subscribe to premium movie channels! (Source: Simmons National Consumer Survey, Fall 2005 – Spring 2006)
These statistics add up to one thing – NASCAR fans are great potential DISH Network customers!
• Consumer Website – More about DISH All-Stars at www.dishracing.com – We will also have a website dedicated to DISH Network’s sponsorship in NASCAR and of our DISH All-Stars at www.dishracing.com. Customers will be able to get updates on our team, standings, race results and more!
• iTV – “Racing Interactive” on DishHOME – Expected to launch on or around February 21, 2007 – We will have a great iTV feature on DishHOME Interactive Channel 100 for NASCAR fans and DISH Network subscribers to be able to stay up-to-date with all of their favorite drivers and race teams. It’s called “Racing Interactive” and it will enhance the viewer experience by providing a wealth of racing information all in one place. The best thing about Racing Interactive is that it is absolutely FREE to DISH Network customers. Here’s what it offers:
o Results and Statistics – Race details and standings for the current Nextel Cup race will be available. The data is provided by STATS Inc.
o News – Displays the latest news and happenings in stock car racing.
o Race Schedule – Provides the Nextel Cup Schedule for the upcoming racing season.
o Driver Profiles – Gives details about drivers, everything from their birth date to their career earnings.
o Vote – Allows users to vote in a poll via Short Message Service (SMS ) text messaging. Results will be shown as the poll is updated.
o Fantasy Game – Links the user to the DISH Network Fantasy Racing hosted in DishHOME, Channel 100. Users will leave the DISH Network Racing iTV application and will be sent to the Fantasy Racing application.
o Mobile – This area will eventually allow users to download content to their mobile devices via SMS.
o www.dishracing.tv – Launched February 15, 2007. This website will complement the iTV application and will offer even more in-depth coverage of stock car racing.
