Interesting Read...
http://www.tvpredictions.com/hdsurvey092006.htm
Do HDTV Owners Watch More TV?
New survey says so, but adds that consumers are still confused about high-def.
By Phillip Swann
Washington, D.C. (September 20, 2006) -- A new survey of High-Definition TV owners has some good news and bad news for the HD industry.
The good: 97 percent of respondents say they are "satisfied" with their high-def sets. And 59 percent say they are watching more TV as a result.
The bad: 28 percent say they are unsure how their high-def set is connected and only 11 percent believe they are using HDMI cables, which is the best connection for a high-def picture.
The study was conducted by the research firm SmithGeiger for the Digital Entertainment Group (DEG), a consortium of CE manufacturers, studios and music companies. SmithGeiger interviewed nearly 1,100 HDTV owners.
DEG officials recently introduced a "HDTV Guide," an educational brochure that offers instructions on how to connect a high-def set as well as basic facts about the technology.
http://www.tvpredictions.com/hdsurvey092006.htm
Do HDTV Owners Watch More TV?
New survey says so, but adds that consumers are still confused about high-def.
By Phillip Swann
Washington, D.C. (September 20, 2006) -- A new survey of High-Definition TV owners has some good news and bad news for the HD industry.
The good: 97 percent of respondents say they are "satisfied" with their high-def sets. And 59 percent say they are watching more TV as a result.
The bad: 28 percent say they are unsure how their high-def set is connected and only 11 percent believe they are using HDMI cables, which is the best connection for a high-def picture.
The study was conducted by the research firm SmithGeiger for the Digital Entertainment Group (DEG), a consortium of CE manufacturers, studios and music companies. SmithGeiger interviewed nearly 1,100 HDTV owners.
DEG officials recently introduced a "HDTV Guide," an educational brochure that offers instructions on how to connect a high-def set as well as basic facts about the technology.
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