'E-Ring' Gets Full Season, Martha's 'Apprentice' Done

Sean Mota

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NBC has given a full-season order to its Jerry Bruckheimer-produced drama "E-Ring." It will be one and done, however, for "E-Ring's" Wednesday-night companion, "The Apprentice: Martha Stewart."

As for "E-Ring," it becomes the first of three new Bruckheimer shows this fall to earn a full-season order. The WB dropped "Just Legal" after only three weeks, and the fate of CBS' "Close to Home" has yet to be decided, although a move to Friday night last week resulted in improved ratings.
"'E-Ring' is hitting its stride creatively and commercially," NBC Entertainment president Kevin Reilly says. "The Bruckheimer company is relentless in their focus on creative growth of their series. We think that bodes well for the show to continue its forward momentum as the season progresses."

The Pentagon-set series, which stars Benjamin Bratt and Dennis Hopper, hasn't been a huge hit for NBC, but it has seen its ratings improve since switching to 8 p.m. Wednesdays. Its total viewership has grown in five of the six weeks since the switch, and last week's episode hit a series high in viewers (9.9 million) and adults 18-49 (2.8 rating).

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