ESPNU, the multi-media college sports network of ESPN, has signed up four charter sponsors--Allstate, Buffalo Wild Wings, Cisco and Energizer.
All of the advertisers will have a schedule of on-air media advertising, as well as advertising and marketing across all other ESPN media platforms. Each advertiser also has category exclusivity, and will be able to use the ESPNU logo as a marketing tool in their advertising campaigns.
While each of the advertisers will have exposure throughout the year on ESPNU, they will have a specific focus during certain times of the year. Energizer and Allstate will have campaigns that run primarily during football season, Cisco primarily during basketball season, and Buffalo Wild Wings through both the football and college basketball season.
ESPNU was launched in March 2005, and during the 2005-06 college sports season, will feature more than 400 lives sports events. ESPNU currently has distribution agreements with DirecTV, Dish Network, Adelphia, Insight Communications, Mediacom, Verizon, and several smaller cable MSOs.
http://www.mediaweek.com/mw/news/cabletv/article_display.jsp?vnu_content_id=1001656184
All of the advertisers will have a schedule of on-air media advertising, as well as advertising and marketing across all other ESPN media platforms. Each advertiser also has category exclusivity, and will be able to use the ESPNU logo as a marketing tool in their advertising campaigns.
While each of the advertisers will have exposure throughout the year on ESPNU, they will have a specific focus during certain times of the year. Energizer and Allstate will have campaigns that run primarily during football season, Cisco primarily during basketball season, and Buffalo Wild Wings through both the football and college basketball season.
ESPNU was launched in March 2005, and during the 2005-06 college sports season, will feature more than 400 lives sports events. ESPNU currently has distribution agreements with DirecTV, Dish Network, Adelphia, Insight Communications, Mediacom, Verizon, and several smaller cable MSOs.
http://www.mediaweek.com/mw/news/cabletv/article_display.jsp?vnu_content_id=1001656184
