FCC approves voluntary ATSC 3.0 adoption.

Discussion in 'Cable and Fiber Providers' started by goaliebob99, Feb 23, 2017.

  1. navychop

    navychop Member of the Month - July 2014!
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    I wonder where we will be in five years regarding ATSC 3. I’m guessing it will have made inroads by then, but only just beginning to schedule replacing ATSC 1 transmissions.


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  2. harshness

    harshness SatelliteGuys Master

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    If, as some have posited, it will be 2020 before we start seeing mainstream TVs with Next Gen tuners, it will likely take more than three years to build up enough of a user base to warrant getting serious about plans for a voluntary offing of DTV. Under the DTV mandate, large tube TVs were required to have ATSC capable tuners built in some years before the switch.

    My current theories:
    • Viewers aren't likely to be quick to replace the UHD TVs and sound systems that they've purchased over the last few years but Next Gen will require HLG and audio devices that can pass it through.
    • UHD content release doesn't seem to be gaining a whole lot of steam yet even though the penetration of UHD TVs may now justify it.
    • Many of those who use OTA as a primary source live in areas that don't support UHD streaming well (if at all) so the cart is still some distance from being hitched to the horse and disc-based content doesn't seem to be a big thing to bridge the gap.
    • Until Next Gen takes over, there isn't going to be the bandwidth in the most populous markets to support uninterrupted UHD broadcast. The promise of UHD down the road some time isn't a big carrot.
     
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  3. Voyager6

    Voyager6 Just lost in space
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    I still think it unlikely that there will be any actual UHD broadcasts in local markets under ATSC 3.0. More likely, is the multiple HD channels being used along with additional SD subchannels for each. This would be a much greater money maker than a single UHD broadcast channel. I believe that UHD content will remain as a special event channel or downloaded via internet. Too much bandwidth needed for UHD broadcasts.
     
  4. Scott Greczkowski

    Scott Greczkowski Scanning the Skies!
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    Our PBS wants to do UHD. They want to be one of the firsts.
     
  5. navychop

    navychop Member of the Month - July 2014!
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    And maybe the few.


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  6. Voyager6

    Voyager6 Just lost in space
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    What would they broadcast? Is there any PBS content in 4K?
     
  7. Scott Greczkowski

    Scott Greczkowski Scanning the Skies!
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    I am told yes. (I haven't seen any myself yet)
     
  8. TNGTony

    TNGTony Unashamed Bengal Fan

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  9. harshness

    harshness SatelliteGuys Master

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    Of course PBS has a fairly large market for their programming on disc and OTT (although I have to wonder of Ultra Blu-ray is going to pencil out for them).
     
  10. goaliebob99

    goaliebob99 Topic Starter SatelliteGuys Master
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    WTTW (PBS) in Chicago already has an ATSC 3.0 transmitter in place for 4K.
     
  11. goaliebob99

    goaliebob99 Topic Starter SatelliteGuys Master
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  12. harshness

    harshness SatelliteGuys Master

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    As you've learned from AT&T's (DIRECTV's) UHD efforts, having the capacity (RDBS) for something doesn't mean jack if they can't find the content to bother turning it on.
     
  13. harshness

    harshness SatelliteGuys Master

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    While PBS is producing some UHD content, their stations tend to have lots of channels and UHD is thought to be a channel hog at this point.
     
  14. rad

    rad Supporting Founder
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  15. Scott Greczkowski

    Scott Greczkowski Scanning the Skies!
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  16. Voyager6

    Voyager6 Just lost in space
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    Not a word in that article about UHD or 4K broadcasts though.
     
  17. Scott Greczkowski

    Scott Greczkowski Scanning the Skies!
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    NBC is doing a lot of 4K. Many of their shows (sitcoms and dramas) are being done in 4K and have been for the last 3 years now.

    I use to have access to an app which would allow me to watch all of NBC's 4K stuff in 4K, it looked really good. Then testing of the app changed and they required you to be on a Comcast Internet connection to continue to be a tester. Since I live in an area services by COX it was the end of that testing by me.
     
  18. Voyager6

    Voyager6 Just lost in space
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    I still am looking at it in plain economic terms. There are so few 4K sets out there (none with an ATSC 3.0 tuner) compared to HD sets. Even when the ATSC 3.0 tuners are available, the vast majority to TV sets will still be HD not 4K. Why would a station put out a single UHD stream over ATSC 3.0 when it could send out 6 to 8 HD streams in the same bandwidth plus probably add some SD subchannels as well? Simple economics suggests multiple HD streams over a single UHD stream. Unless, they plan on down-rezzing the UHD stream (aka UHD-Lite) to add room for subchannels.
     
  19. harshness

    harshness SatelliteGuys Master

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    I wonder what they mean by "expand the footprint".
     
  20. harshness

    harshness SatelliteGuys Master

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    It isn't only simple economics. Physics dictates that until DTV is sunset, bandwidth is going to be precious in all but the small markets.
     

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