Fox Entertainment Group and DIRECTV Launch Partnership to Offer On Demand Programming

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Jan 05, 2006 12:10

Fox Entertainment Group and DIRECTV Launch Partnership to Offer Best of FOX and FX Network Programming On Demand

LAS VEGAS --(Business Wire)-- Jan. 5, 2006 Groundbreaking Deal Includes Pre-Air Broadcasts of FX Series, Post-Air Broadcasts of FOX Programs Plus One Hour Weekly Showcase of Fox Entertainment Highlights
Fox Entertainment Group and DIRECTV, Inc., today announced an agreement to bring viewers the best of FX and FOX Broadcasting on demand through the new DIRECTV Plus(R) DVR (digital video recorder). In an industry first, beginning in March viewers will get a "first look" at prime time hits from FX a full 24-48 hours prior to their initial broadcasts for $2.99 and, later in the year, DIRECTV subscribers will have post-air access to FOX Broadcasting's hottest series for just 99 cents for six to seven days following their national broadcast. The innovative deal will provide DIRECTV subscribers the ability to choose between pre-air and post-air television programming options for the first time ever.

In addition, DIRECTV viewers will have free, on demand access to a weekly showcase of exclusive highlights from Fox Entertainment, including the promotional presentation of limited, full-length television episodes, extended footage from leading Fox programs, and behind the scenes features on Fox films and TV shows.

"We're committed to finding new ways to bring our content to consumers and we think this deal is a huge step forward in giving them greater choice and control over their entertainment experience," said Peter Chernin, President and Chief Operating Officer of News Corporation. "For the very first time, viewers will be able to watch their favorite shows before the rest of the world. And we now have the ability to create different cuts of our programs for the pre-air audience -- versions with additional scenes and materials not included in the network broadcast -- something entirely new. It's an exciting opportunity for the television consumer and for us. Moreover, this new partnership will also enrich the viewing experience by providing access to DIRECTV's enhanced services, features and interactive functionality."

"Growing our interactive/On Demand service is a top priority for DIRECTV and our partnership with Fox is further testament to the commitment DIRECTV is making to delivering the very best in television and entertainment programming," said Chase Carey, president and CEO, DIRECTV, Inc. "By continually offering our subscribers new and exclusive programming choices at their convenience, we not only enhance the viewing experience but broaden the depth of our services and offerings."

Under terms of the agreement, viewers will have on demand access to some of television's most acclaimed dramas, comedies and documentaries including FX's "The Shield," "Rescue Me," "It's Always Sunny in Philadelphia," and "30 Days" and FOX Broadcasting's "24," and "Prison Break."

"Television viewing habits continue to evolve and this deal is a prime example of our ongoing effort to bring consumers exciting new ways to individualize their entertainment experience," said Peter Levinsohn, President of Fox Digital Media. "And in DIRECTV, we've found an ideal partner."

The DIRECTV Plus DVR brings the viewing experience to new levels with an array of network programming on demand, one-touch pause, rewind and fast-forward functionality and 100 hours of recording capacity and interactive functionality. The DIRECTV Plus DVR is available at 1-800 DIRECTV, directv.com and all Best Buy and Circuit City retailers nationwide.

About FOX Entertainment Group

Fox Entertainment Group (FEG) is a unit of The News Corporation Limited (NYSE:NWS) (NYSE:NWS.A). It is principally engaged in the development, production and worldwide distribution of feature films and television programs, television broadcasting and cable network programming. The Company's studios, production facilities and film and television library provide high-quality creative content, and the Company's broadcasting and cable networks provide extensive distribution platforms for the Company's programs. Fox Digital Media is a division of FEG dedicated to setting distribution strategy and licensing programming from all FEG divisions to new, digital outlets.

About Fox Broadcasting Company

Fox Broadcasting Company (FOX) is a unit of the Fox Entertainment Group. FOX finished the 2004-2005 season as the number one network for the first time among Adult 18-49 viewers, while continuing to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week as well as late night entertainment, major sports and Sunday morning news.

About FX Networks

FX is the flagship general entertainment basic cable network from Fox. Launched in June of 1994, FX is carried in more than 87 million homes. The diverse schedule includes a growing roster of distinctive original series and movies; an impressive roster of acquired hit series; an established film library with box-office hits from 20th Century Fox; and marquee sports such as NASCAR. For more information about FX, visit our web site at http://www.FXnetworks.com.

About DIRECTV, Inc.

DIRECTV, Inc. is the nation's leading digital television service provider with more than 15 million customers. DIRECTV and the Cyclone Design logo are registered trademarks of DIRECTV, Inc. DIRECTV (NYSE:DTV) is a world-leading provider of digital multichannel television entertainment services. DIRECTV is approximately 34 percent owned by News Corporation.
 
$3 bucks to watch a show 1 or 2 days before if airs for free or $1 to watch it a week later? I think I'll take a big pass on this business model.:mad:
 
Ho hum. If I have a DVR and know how to use it, why?......... I can only see this if I somehow missed taping a show. Nice backup plan but 3 bucks cuz I cant wait. Good idea!!
 
I like the idea of extended footage and behind the scenes stuff for free, I agree that watching the episodes themselves on demand is not of much value.
 
This model should die on the vine. I don't even PPV movies, I sure as hell won't be paying PPV for cable/network programming.
 
Of course, this assumes that there's anything on FOX worth watching.............
 

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