If GameStop wants to stay in business, they should pursue offering a significant DLC offer with preorders, such as half-off of the season pass or the first significant DLC release for free, whether its a map pack or story level (i.e., not a skin, special weapon, in-game coin or unlocked skills, etc). I know that could sway me back to pre-ordering anticipated AAA releases. Otherwise, the incentive just isn't there anymore when you know most titles will drop to ~$30 in the first two months. Or a GOTY edition will release within the year at a $40 price point (I'm looking at you Batman Arkham City).