Super Bowl XXXIX Boosts Digital Television Sales
Strong December Sales Close Out Record Year
Arlington, Va., January 28 - As Americans prepare for the nation's unofficial holiday -- Super Bowl XXXIX - consumer electronics retailers are ringing up huge sales of digital television (DTV) products. According to figures released today by the Consumer Electronics Association (CEA), December 2004 factory-to-dealer sales of DTV products hit 927,000 units, marking a 45 percent increase over December 2003. Total DTV sales for 2004 reached 7.2 million units, an increase of 75 percent compared to year-end 2003.
With November 2004 holiday sales of 844,000 units, the 10 percent increase in December sales demonstrates that retailers know that an upgrade to a high-definition television (HDTV) is a priority to consumers before this year's Super Bowl," said CEA Director of Market Research Sean Wargo
Strong December Sales Close Out Record Year
Arlington, Va., January 28 - As Americans prepare for the nation's unofficial holiday -- Super Bowl XXXIX - consumer electronics retailers are ringing up huge sales of digital television (DTV) products. According to figures released today by the Consumer Electronics Association (CEA), December 2004 factory-to-dealer sales of DTV products hit 927,000 units, marking a 45 percent increase over December 2003. Total DTV sales for 2004 reached 7.2 million units, an increase of 75 percent compared to year-end 2003.
With November 2004 holiday sales of 844,000 units, the 10 percent increase in December sales demonstrates that retailers know that an upgrade to a high-definition television (HDTV) is a priority to consumers before this year's Super Bowl," said CEA Director of Market Research Sean Wargo
