Im assuming we are talking about the hopper....however...a tivo...that could possibly be connected to the internet..also collects info...its a conspiracy...big brother has total control..except for ma and pa kettle watching their 400 pound sony tv..thats connected to an antennaYou're presuming that all Dish subscribers have Hoppers and/or OTA adapters? You do know that Dish subscribers are not the entire TV market, don't you? And what does commercial skipping have to do with "moving" anyway? I can skip commercials no matter what market I'm in and no matter how I''m receiving that market. I expect ratings services take some factor into account for presumed viewer skipping, but in any event, retransmission rate demands from locals have risen much faster than advertising rates, making them the major source of income for most stations.