Laureen Ong: Programming Asia is a Diverse Challenge

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Multichannel News

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Oct 11, 2004
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Former National Geographic Channel CEO Laureen On has been serving as COO of Star, News Corp.’s Asian satellite TV operation, since last May. In a recent interview with Shirley Brady in Hong Kong -- Ong’s first since making the move from Washington, D.C. -- she discussed, among other things, the differences in programming in the States versus Asia, the challenges, the greatest of her career, and opportunities that exist for TV executives abroad.

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