Monitor: Analog Zappers

[Multichannel News]

Over the last few years, cable operators have tried to cajole, prod and poke their basic customers into leaving analog television service behind and trading up to higher-priced digital packages. But there may be 19 million or more U.S. cable customers unlikely to go digital voluntarily. Now, operators are looking to close the gap by installing bare-bones signal converters in the homes of customers who are balking at giving up their analog TVs and services.

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